BACKGROUND
InterSystems is a creative data technology provider dedicated to helping customers solve their most critical scalability, interoperability and speed problems.
CHALLENGE
Each year, InterSystems hosts the UK & Ireland Data Summit, a major two-day event bringing together customers, partners and community members. The 2025 event focused on empowering partners to harness innovative technology to drive business growth and success. With many key partners attending, many of whom are strong advocates, InterSystems wanted to capture valuable content, from endorsements to industry insights, to amplify the event on LinkedIn.
However, with staff fully focused on managing the event and engaging with attendees, there was limited capacity internally to create and publish content or oversee social media in real time.
APPROACH
As InterSystems’ social media and content partner, Whiteoaks provided on-the-ground support at the event in Birmingham. The team captured video content from partners and colleagues, with some clips shared live on LinkedIn during the event and others reserved for future use.
Over the two days, Whiteoaks posted live updates with multi-image posts on the InterSystems UK & Ireland LinkedIn account, managed community engagement and boosted visibility by supporting senior InterSystems employees with their own social media activity to ensure maximum reach.
“The Whiteoaks team have been our social media partner for several years now, and we’re always impressed by their proactivity and professionalism at our events. They act as a seamless extension of our marketing team, and it’s great to be able to place full trust in them to deliver exceptional results every time.”
Cara Bainton, Marketing Manager, InterSystems UK & Ireland
RESULTS
Across the two-day event, the activity on LinkedIn achieved:
Visibility
1,889 impressions
1,229 clicks
799 video views
19 new followers
Engagement
1,463 LinkedIn engagements
An average engagement rate of 66.93%
A 263% increase in engagement week-on-week and 149% increase in impressions
Net follower growth increased by 130%
Impact
Whiteoaks’ support enabled InterSystems to maximise the reach and impact of InterSystems UK & Ireland Data Summit 2025’s with its target audience of developers, and application and solution-providers, highlighted by the high LinkedIn engagement rate.
The Whiteoaks team captured eight videos from innovators and leading figures at the event, including John Paladino, Head of Client Services at InterSystems, and Simon Baxter, keynote speaker and analyst at Tech Market View. As video content continues to grow in popularity on LinkedIn, these evergreen assets will help to sustain engagement for weeks and months to come.
Crucially, Whiteoaks’ involvement freed InterSystems staff of the time-consuming requirements of social media and content capture, and enabled them to concentrate on ensuring the smooth running of the event.
“We have a long partnership with InterSystems over many years and were happy to extend our support, using our skills in social media and content capture to ensure InterSystems UK & Ireland Data Summit 2025 achieved the impact it deserved.”
John Broy, Chief Client Officer, Whiteoaks
