BACKGROUND
Red Helix is a leader in cyber security and network performance providing enterprise-level technology for small and medium-sized businesses through a vendor-agnostic approach.
CHALLENGE
Having rebranded to address the cyber security needs of the SME sector Red Helix was still best-known for network optimisation.
The company needed to increase awareness of its cyber expertise. The requirement was for a PR partner with a specialist understanding of the cyber industry.
APPROACH
With a thorough understanding of Red Helix and its business objectives, Whiteoaks created an integrated body of content to highlight the company’s expertise and growth as a comprehensive cyber security business.
The campaign also enhanced Red Helix’s 40-year reputation for cutting-edge excellence in network optimisation.
Significant coverage was achieved in top business title Raconteur, along with feature comments in the HuffPost. The campaign also included customer case studies – a rarity in the cyber world – which achieved coverage in key media.
“Working with Whiteoaks has been brilliant. They have delivered very impressive results for us and have always been ahead of the game, coming up with ideas based on their insight into our industry. They made sure to travel to our office each quarter to review and collaborate, taking a transparent approach to results, which is always a pleasure.
“One thing that really stands out compared with other agencies I’ve worked with is that Whiteoaks really understands what we do and how that fits into the market. Previously, I’ve always had to spend a lot of time educating agencies, but with Whiteoaks, the content is spot-on.”
Michelle Caulfield-Harris, Marketing Director, Red Helix
RESULTS
Visibility
Coverage target exceeded by 58%
200% in terms of key message coverage
52% of coverage in tier-1 publications
Engagement
Total audience reach was more than 16 million
Impact
Red Helix has significantly raised awareness of its unique expertise in delivering cyber resilience to the UK’s SME sector.
The company is better known for its delivery of affordable, enterprise-level cyber expertise, but without jeopardising its outstanding record in networks.
“We’re pleased to have delivered rapid impact for Red Helix, having quickly understood the nature of their business and what they wanted to achieve. The results show how effective our targeted campaign has been in raising greater awareness of their cyber expertise among SMEs in the UK.”
– Hayley Goff, CEO, Whiteoaks
