CREATING A CORPORATE PROFILE

THE BRIEF

Bolero International is a technology company leading the digitisation of global trade processes that transform the efficiency of the supply chain. The company ultimately makes trade safer, smarter and faster. Bolero chose Whiteoaks International to lead it’s global brand awareness campaign, due to Whiteoaks’ commitment to delivering ROI and a proven track-record. Operating in a complex industry, the business required a PR agency that would make it relatable in the modern communications landscape, educating trade finance experts, increasing sales, establishing relationships with eco-system builders in the sector and demonstrating Bolero’s success and momentum.

THE APPROACH

Whiteoaks’ campaign focused on increasing Bolero’s corporate profile, creating a social presence for the company and raising awareness of the Bolero solution’s transformational benefits for all major participants in global trade. The campaign consisted of thought leadership, social media management, spokesperson profiling and direct media engagement  to elevate Bolero as a market leader. A strong corporate programme was designed to showcase company news, announce customer wins as well as new appointments and strategic partnerships.

THE RESULTS

The campaign achieved significantly higher visibility in the target media by delivering on a consistent pipeline of high-quality, original thought leadership content.

Coverage highlights include:

• Financial Times
• Bloomberg
• Treasury Management
• Global Trade Review

Bolero’s presence on social media grew substantially with increased Twitter and LinkedIn followers, boosted by a series of LinkedIn blogs on important trade topics, and original content. The relationships that Bolero’s leadership team has built with the media also ensures website links are included in coverage, driving traffic to the website.

Whiteoaks strategic approach has raised our profile with the audiences that matter most to us. Most importantly, we have seen a direct connection between the Whiteoaks campaign and increased enquiries from prospects, demonstrating the advantages of a results-based approach to PR.

Andrew Raymond, CEO, Bolero