25 July 2017 London-headquartered payments and expense management technology company Fraedom has appointed The Whiteoaks Consultancy to spearhead a PR programme to build brand awareness in the corporate banking sector.
Fraedom, which works with banks globally to enhance their commercial card programmes, was founded and incubated within Deloitte 17 years ago, and has grown to over 400 employees and eight offices globally.
Whiteoaks will proved a high impact media and analyst relations campaign built around thought leadership, working with the company’s senior leadership team who have a wealth of experience across the financial services and technology industries.
Sam Nickerson, Communications Manager at Fraedom, commented: “Whiteoaks demonstrated a clear understanding of the financial services sector while presenting a campaign that we are confident will deliver real value for Fraedom at this exciting time in our growth.
“This is a hugely interesting time for the UK fintech scene and we are confident that, through this partnership, we will increase our share of voice and become a key player in the many interesting debates taking place in London and in other key markets.”
James Kelliher, CEO at Whiteoaks, added: “Fraedom is a perfect fit for Whiteoaks. The company has clear business goals, a defined marketplace and plenty of opinions on the topics and themes shaping the financial services industry.
“We are delighted to be working with Fraedom and contributing to the long-term success of the business.”