When times are tough and budgets squeezed, PR and marketing are often the first to go. But (there’s always a but) skimping on services that will ultimately help your business isn’t a great idea. The key is proving to your board, management team, powers that be, that PR and marketing can deliver a return on investment, not just during times of prosperity, but also during times of uncertainty.

Our COO, Hayley Goff, recently chatted to Marketing Week about how PR can prove itself.

Read the full article here.


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