Insights and Measurement

We believe that the most powerful communications campaigns should include measurement at the core of the planning, execution and evaluation stages – not just at the end.

Whiteoaks Insights is a range of research, measurement and evaluation services which can play a defining role throughout a campaign lifecycle to understand and inform strategy, create audience-centric content and evaluate performance to measure impact.

As a PRCA ‘Measurement Champion’ agency we take a rigorous approach to the delivery of insight and measurement services, aligning with the principles of the AMEC Integrated Evaluation Framework to link communications outcomes with commercial effectiveness.

Our 360 Framework incorporates Whiteoaks Insights at each stage of the process to ensure campaigns deliver on a company’s broader business objectives and achieve tangible return on investment – a principle which has always been at the heart of why Whiteoaks is a deliberately different PR agency.

Whiteoaks Insights Services

Understand the Landscape & Inform Strategy


Create Compelling Audience-Centric Content


Evaluate Performance & Measure Impact



92% of clients agree that we create campaigns which support their company’s business objectives

90% of clients are satisfied or very satisfied with our reporting, measurement and evaluation services

Client satisfaction survey, June 2019

Case Study

Read the Omnico Group case study to discover how an integrated marketing campaign generated £12 million in qualified sales leads.


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