As marketing communications becomes increasingly collaborative and inclusive, the three pillars of our practice areas – PR, content and digital – are no longer isolated disciplines. Instead, we work with many of our clients to design, deliver and measure integrated B2B marketing campaigns. These include more than one of the three tactical elements and are intrinsically linked to wider marketing and communications goals, objectives and campaigns.
By acting as an extension to our clients’ teams, we help to navigate the myriad of options by developing integrated marketing strategies and executing and evaluating integrated campaigns and projects which achieve the pre-defined business objectives.
Our 360 Framework underpins our approach to how we work in partnership with every client, helping us to set the strategic, tactical and delivery parts of any campaign.
For more on our perspective on the power of integrated marketing campaigns and plenty of guidance about how to make them successful, read our article, ‘A unified force – why integrated marketing campaigns matter‘, and this short clip from our recent webinar, Partnering with Sales: A Marketer’s Guide, gives an overview of how to approach a targeted integrated marketing strategy.