Category: News

Hook, Hampshire, 6 May 2022: The PRCA has once again awarded Whiteoaks International its Communications Management Standard (CMS) accreditation. This is the fifth consecutive year that the agency has demonstrated its steadfast commitment to quality. 

The accreditation was awarded following a successful audit and moderation session, carried out by PRCA audit accessor Carol Magill. The audit covered areas including financial management, training, culture and client management. 

“Whiteoaks International provided an excellent response across all sub sections audited – from training of staff and client management, to creating a supportive and inclusive culture. This includes having a comprehensive diversity policy supported by training programmes. In addition, it was clear that leadership and communication play a pivotal role in the agency’s success, both in terms of transparency and in following a best practice approach when communicating with internal and external audiences,” says Magill. 

Whiteoaks MD Suzanne Griffiths says: “We are really delighted with our latest CMS accreditation. One of our core values as an agency is quality, not just in what we deliver for clients, but in the way we engage with our staff. We do this by creating and evolving a welcoming, inclusive culture that gives our staff the confidence to grow, share ideas and be part of a great team. This aspect is especially important for us since becoming an employee-owned business where each and every employee has a hand in shaping the future direction of the business.” 

The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry. Whiteoaks first achieved it in 2018. 

Hook, Hampshire, 4th May 2022: Modern workplace and managed services specialist, Camwood has chosen to partner with Whiteoaks International to raise awareness of its brand. The partnership agreement between the two companies follows hot on the heels of the appointment of senior level business executive Andrew Carr as Camwood’s new managing director. 

The two companies will work closely together as Camwood embarks on a growth journey leveraging their heritage as a pure IT applications specialist to additionally encompass a strong focus on modern workplace and managed services.  

Camwood has more than 20 years’ experience in enterprise IT. Today, it is focused on delivering Digital Acceleration through the Lens of Applications to its customers and partners. Whiteoaks will take these messages to market as part of an integrated PR campaign, which will include thought leadership articles, news hijacking opportunities and media briefings. 

Andrew Carr, managing director, Camwood, says: “We are really looking forward to working in close partnership with Whiteoaks to raise awareness of the Camwood brand across our key target markets. What really stood out to us about their proposal was their emphasis on PR that generates tangible business outcomes rather than just outputs. We know they are committed to delivering results for us.”   

Hayley Goff, Chief Operating Officer at B2B Tech PR Agency Whiteoaks says: “It is exciting to have the opportunity to work in close partnership with a business like Camwood that combines high levels of experience and expertise with a genuine passion and commitment to its customers and to growing its capability in new areas of the market. We are looking forward to working with them to help make their vision a success.”  

Camwood is the latest in a series of 2022 client wins for Whiteoaks, which also include Secure Code Warrior and Kognitiv Spark.  

Hook, Hampshire, 3 August 2021: Corelight has appointed Whiteoaks International as its UK agency of choice. The cyber security business is seeking to strengthen its presence in the region and Whiteoaks will deliver a brand awareness campaign to support this.

The campaign is designed around strong thought leadership and media relations, including the use of data-driven insights and tailored content.

Corelight selected Whiteoaks following a referral from its US agency W2 Communications and a competitive pitch.

“We have started the year off with some great momentum and that’s carrying through to the summer with this most recent win to add to the flurry of new clients that we welcomed last month,” says James Kelliher, Whiteoaks CEO. “We are delighted to welcome this great brand to Whiteoaks and we’re looking forward to bringing its targeted campaign to life and achieving tangible results.”

Hook, Hampshire, 12 August 2021: Award-winning B2B tech pr agency Whiteoaks International has signed up a number of new clients over the space of four weeks, including Lilli, Pole Star, and Visual Components.

Lilli, a UK health tech company that uses machine learning to revolutionise home care, kicked off its campaign with a project announcing its £4.5 million in a pre-Series A funding. The subsequent programme will focus on positioning the Lilli brand in the market and growing awareness with a view to engaging stakeholders in the health sector to explore opportunities and investors to attract future funding. This includes a content creation and thought leadership component, as well as media and influencer relations.

Pole Star, a pioneering maritime technology provider, selected Whiteoaks after a competitive pitching process to support its expansion aspirations following a significant growth investment in the company. The campaign tactics include a research project, media relations and thought leadership.

Visual Components develops 3D manufacturing simulation solutions and was looking to raise its profile in the market and boost brand awareness. The tailored campaign to be delivered by Whiteoaks will use influencer and media relations, corporate profiling and thought leadership to help the company reach its objectives.

“There has been a steady build up in the market over the past few months, with demand coming from both brands that have an appetite for increased PR and marketing services, as well as those looking to use these services for the first time,” says James Kelliher, Whiteoaks International CEO.

“We are delighted to welcome these great names on board and are looking forward to bringing their campaigns to life, and delivering the strong results and return on investment that they chose us for.”

Hook, Hampshire 1 July 2021: Hubilo, a leader in global virtual and hybrid events platforms, has selected Whiteoaks International as its agency of choice to launch its offerings into the UK market.

Whiteoaks won the account with a launch programme that includes a large media relations component, thought leadership, and customer endorsement following a competitive pitch process. The initial campaign will seed a longer-term programme of generating brand awareness and building credibility across Hubilo’s core audiences, including event management companies, exhibitions, and corporates.

The platform focuses on engaging audiences and uses data analytics to provide insights to organisers in terms of attendee behaviours, lead generation, content performance. With a better understanding of what audiences are interested in, organisations can personalise the event experience for the attendee and help elevate the ROI of the event.

Cathy Song Novelli, SVP, Marketing + Communications at Hubilo says: “We’ve had great success over this past year with our virtual events platform, growing dramatically month-on-month but now is the time to capitalise on that momentum and move forward into new markets and strengthen our hybrid offering. We believe Whiteoaks is the agency to help us get there based on their creative ideas for campaigns and their experience in helping fast-growth businesses such as ours.”

With more than 5-years of experience in both the physical and virtual event space, Hubilo has a distinct competitive advantage.

“We are excited to be working with the team at Hubilo in officially launching the brand to the UK market and helping to shape the company’s growth journey. Seeing the platform in action reinforces its versatility and appeal for users in a Covid-influenced market and beyond,” says James Kelliher, CEO of Whiteoaks International.

Hook, Hampshire, 30 March 2021: Whiteoaks International, the award-winning tech PR agency, has been selected by Egypt-based SaaS provider el-Brokers to lead its introduction into the UK market.

elBrokers.com provides a web-based CRM/content management and productivity tool designed to help realtors and small estate agencies manage leads, property listings, create professional reports and streamline the listing process, on a subscription basis.

The campaign is designed to grow awareness of el-Brokers in the region and increase its customer base. It is built on a social media and influencer relations strategy, supported by a media relations and thought leadership content programme.

“We were impressed by the credentials and experience of the Whiteoaks team in helping fast-growth tech businesses. But we were especially attracted by the strength of its digital offering which really resonated for us as a new entrant to the UK market and a web-based business,” says el-Brokers founder, Youssef Abdelwahab.

The campaign will also feature a corporate profiling element and is due for kick off in Q2 2021.

“el-Brokers is a disruptor and an innovator with a unique offering that can deliver value to the real estate market, all of which places it right in our realm of expertise,” says James Kelliher, Whiteoaks CEO. “We’re delighted to be working with the team to launch this solution into the UK market and further el-Brokers’ reach.”

The elBrokers.com platform is currently free to use and offered on a six-month trial.

Hook, Hampshire, 30 March 2021: For the fourth consecutive year, Whiteoaks International, the award-winning tech PR agency, is proud to announce that it has passed its annual PRCA Communications Management Standard CMS accreditation, demonstrating its ongoing commitment to quality.

To achieve the accreditation Whiteoaks was asked to provide evidence and documentation to support assessment areas, including leadership and communication, business planning, people management, diversity and client satisfaction.

Following a successful annual audit and moderation session, the PRCA’s audit assessor, Carol Magill, provided excellent feedback to the team.

“Whiteoaks provided an excellent response across the three sampled areas of the CMS moderation process; client satisfaction, financial planning and new business development.  The evidence across all areas was coherent and comprehensive. Keeping clients happy is clearly a key focus of this agency with a client handbook in place outlining the structure of client engagement, programme reviews, KPIs, an onboarding process, points of engagement, templates for meetings and a traffic light system.

“There is also a clear focus on business development as a role for all teams, as evidenced by the establishment of business development training and a tracking system to streamline the overall process.”

Suzanne Griffiths, managing director of Whiteoaks International, says: “We’re delighted with the results of this audit, especially the fact that the assessor was impressed with our commitment to client satisfaction and gauging client feedback during the pandemic.

“We first achieved certification in 2018 and have found it an excellent way of giving clients and prospects peace of mind that they are buying a professional service from a PR and communications company that is committed to excellence, while for our employees it demonstrates our commitment to their ongoing development. The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

Hook, Hampshire, 15 March 2021: Whiteoaks International, the award-winning tech PR agency, has been chosen to launch Palo Alto-based Fanplayr into the UK market.

Fanplayr is a digital platform that boosts conversions on e-commerce sites using AI and machine learning to analyse user behaviour.

The UK launch campaign centres on a media relations strategy, including media briefings and a strong thought leadership component. Its main objectives include increased brand and product awareness, and supporting sales growth.

“Our Italian agency, Noesis, who is a Whiteoaks partner, recommended the team to us. We were impressed by their retail tech experience, the approach they proposed and by their business model that is geared toward results and achieving return on investment,” says Enrico Quaroni, VP Global Sales & Marketing at Fanplayr.

James Kelliher, CEO of Whiteoaks, says: “Fanplayr is the ideal fit for Whiteoaks based on our expertise within both the retail and technology markets. We are looking forward to working with them and getting the business firmly established in the UK.”

Fanplayr has offices all over the world, including the US, Europe, Japan, Australia and South America.

Hook, Hampshire, 3 March 2021: Whiteoaks International, the number one tech PR agency outside London, has raised £1,000 for Ark Cancer Charity by walking more than nine million steps in February. 

The Whiteoaks International Step Challenge saw 43 staff, family and even pets getting involved to reach the target in just 28 days — completing 9,377,160 steps and a distance of nearly 5,000 miles. 

Merv Rees, Ark Cancer Centre Charity trustee and renowned liver cancer surgeon, says: “Thank you to everyone at Whiteoaks for taking on this formidable Step Challenge. Team Whiteoaks are great champions of Ark, and this is another significant show of support. Well done to everyone who took part.” 

Tara Williams, Whiteoaks HR manager, says: “One of our continuing aims has been employee wellness, keeping staff healthy, happy and engaged, which is especially important now. We thought that a great way to boost our wellbeing would be to keep physically active, set ourselves a target, and of course, have a fundraising goal.  

“We’re absolutely delighted to have reached this milestone and once again donate to such a worthy cause in our local community.” 

Whiteoaks has been supporting the charity since 2019 helping to raise money for various initiatives, including its annual Ark Day event to raise funds for a dedicated cancer support centre at Basingstoke hospital.  

Hook, Hampshire, 24 February 2021: The B2B Marketing UK Agencies Benchmarking Report for 2021 has been released and we’re delighted to announce that we’ve once again featured in the Top 40, up four places from 39th last year.

This cements our position as a leading PR, Digital, Content and Creative agency and reflects the team’s dedication, the trusted partnerships we have built with our clients and our sustained growth over the years.