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Establishing real and lasting brand visibility can seem like an intimidating prospect for many B2B tech business, especially for those entering new markets or launching innovative new solutions.

Even a manufacturer unveiling IoT-ready machinery or a start-up launching a revolutionary AI analytics tool can struggle to achieve brand recognition, despite offering something truly unique.

Often, the missing piece of the jigsaw is the human angle that reveals the depth of knowledge and passion within the organisation.

Why personalities matter

Leaders are often overlooked in brand-building efforts. One approach that can shift the focus from products to people is executive profiling: highlighting the views of key spokespeople so they become go-to voices on industry trends and important topics.

Many organisations focus on product features instead of the perspectives and insights that really set them apart as organisations.

Leaders are typically hot on trends and have an opinion on the direction an industry/business should or will take.

By positioning these executives as credible, reliable commentators, a business can connect with audiences on a more personal level.

This strategy harnesses the passion behind new technologies and translates it into stories that resonate beyond technical details, creating a sense of familiarity and trust.

When executives become influential voices, they aren’t just promoting a product, they are sharing viewpoints that align with big-picture trends in the market.

Whether highlighting the impact of sustainability on manufacturing processes or offering data-driven insight into customer demands, they spark curiosity.

That sense of curiosity is exactly what drives brand awareness, because it encourages potential clients and media outlets to keep watching for updates and further commentary.

Creating authentic, timely messages

Executive profiling hinges on developing narratives that feel both relevant and authentic. For many

businesses, the first step is to pinpoint industry themes that match their expertise, whether that’s supply chain efficiencies, green initiatives or breakthrough data applications.

By clarifying these themes and matching them with the right spokesperson, a business can speak in a voice that resonates with the wider sector.

Workshops and strategic content planning help leaders find their own style and tone. This ensures they offer something distinct whenever they speak or write.

A confident manufacturing lead who understands how IoT devices can reduce environmental impact, for example, is more compelling from a media perspective than a generic message about improving productivity.

Authenticity is crucial, because journalists and audiences alike respond positively to ideas that reflect real-world experiences and firsthand knowledge.

How Performance PR boosts impact

A well-rounded Performance PR approach focuses on using every coverage opportunity to advance brand visibility and reinforce awareness.

A single interview or commentary can unlock new angles for editorial pieces and social media discussions. Each time an executive appears in a respected publication, the business’s reputation is enhanced.

These benefits accumulate when leaders consistently offer timely viewpoints on newsworthy topics.

Over time, this leads to more interview requests, higher quality placements in top-tier publications and steady growth in awareness levels for the business.

Prospective clients, partners and investors begin to see the brand as a key reference point, not just for products but also for strategic thinking and industry insights.

Building momentum and lasting awareness

Consistent exposure can transform an unknown brand into a recognised name, provided leaders keep sharing informed perspectives.

Once executives become trusted commentators, they can remain visible on multiple platforms and use the opportunity this affords to showcase and explain how their organisation’s innovations solve real world problems.

As industries evolve, leaders will need to evolve their roles, understanding and processes to learn and grow in their field.

They might develop new angles as technology develops or respond to emerging issues with fresh insights.

That flexibility helps executives and the brand they represent to stay aligned to changing consumer preferences, regulations and market conditions.

Standing out in a competitive landscape

Executive profiling has a vital role to play for any business that is aiming to elevate its visibility and gain a foothold in a crowded sector.

By pairing real expertise with timely commentary, leaders can help their organisations transcend ordinary marketing chatter, sparking a deeper conversation about what their solutions can achieve.

When integrated into a Performance PR strategy, each piece of thought leadership, interview or event appearance builds on the one before.

This cohesive approach helps make leaders within the business the voices people turn to for guidance, while at the same driving ongoing momentum for the organisation itself.

Want to learn how we can help turn your organisation’s leaders into industry trailblazers? Get in touch.

We’re thrilled to share that Whiteoaks has once again been recognised as a Top 50 B2B Marketing Agency in the 2025 B2B Marketing UK Agencies Benchmarking Report.

This achievement reflects our team’s commitment to delivering performance-led campaigns that drive real impact for our clients.

For over 30 years our clients in the tech space have trusted us to deliver integrated B2B tech PR campaigns that perfectly combine media relations, content strategy, digital PR and social media elements to boost brand visibility, drive credibility and support lead generation to enable growth.

Commenting on this recognition, Whiteoaks CEO, Hayley Goff, said:

“This is a testament to the hard work and expertise of our team. We take pride in delivering measurable results for our clients, helping them cut through the noise and achieve their business goals.”

Download your copy of the report, and get in touch to discuss how we can support your brand’s growth.

No matter how strong or innovative a technology business’s product or solution is, standing out as a thought leader can still be a significant challenge.

Putting an overriding focus on product features and functions is likely to be misguided.

After all, differentiating yourself from the competition isn’t always about highlighting what you offer, it often comes down to demonstrating how you think about key issues.

Expert-led roundtables offer a way to shift your brand from simply commenting on events to actively steering the narrative, creating powerful conversations that help people see you as a genuine authority and thought-leader in the market.

Shaping the conversation

A roundtable brings together a range of voices, from commentators, journalists and analysts to in-house experts and business customers.

Instead of delivering a monologue, the host organisation fosters an open debate that resonates well beyond the virtual or physical room and highlights the important role they play in the industry conversation.

A mid-sized cybersecurity firm, for instance, might struggle to gain traction next to bigger names day to day, but by hosting a roundtable that includes its key spokespeople and a respected industry reporter, it can spark an honest, dynamic discussion that commands attention.

Audiences become more invested because these talks provide a range of insights, not just promotional pitches.

Meanwhile, a trusted analyst taking part might challenge assumptions or request deeper analysis, encouraging genuine back-and-forth.

This authenticity boosts credibility and ensures that participants and observers walk away with a better grasp of your point of view on the market, adding weight to any future coverage and positioning you as a reliable source of industry knowledge.

Transforming debate into visibility

As roundtables involve shared opinions rather than one-sided sales messages, the content generated has a value that endures far beyond the event itself.

A recording can be sliced and diced to produce engaging videos, while the day’s discussions can be reworked into blog posts and thought leadership articles.

There is a good chance that journalists in attendance at the event will reference your experts in any subsequent coverage, while analysts might cite your brand in their research reports or on social media channels.

This kind of exposure is likely to have more impact than simply making a company announcement, because it stems from genuine objective interaction between roundtable attendees.

The result is often higher-quality editorial placement, increased trust and an enhanced reputation as a thought leader.

Being front and centre during lively discussions shows that you’re part of the industry’s evolving narrative, which makes it easier for people to remember and reach out to you when they need a reliable voice to comment on hot topics and issues.

Building on expertise

While these events can be a powerful tool, hosting them effectively takes careful planning.

The right moderator helps keep the conversation focused and ensures each participant has their moment to share or debate key points.

The topics chosen should reflect current market issues that matter to your audience, so that a roundtable highlights a brand’s depth of insight without feeling like a sales presentation.

A B2B tech PR agency experienced in Performance PR can simplify the process, from helping shape the conversation itself to securing credible voices that elevate the debate.

As media experts, they can also help by following up targeted media opportunities and converting the output of the event into content that can be shared more widely.

Reaping the rewards

The benefits businesses can glean from expert-led roundtables are many and varied.

They create a valuable opportunity to forge new relationships, deepen existing ones and inspire ongoing editorial coverage.

In an environment where trust is both precious and hard-earned, offering a forum for open, honest debate can make all the difference.

Get in touch today to discover how these expert-led events can help you stand out in a crowded technology landscape and build lasting credibility with the audiences that matter most.

B2B tech firms with expansion plans in overseas markets are right to be excited about the prospect of reaching new audiences, but they also face unknowns. Whether it’s a difference in culture, business practices, media or even political factors, even the most innovative brands may face barriers to success.

Early in the process, challenges in establishing a trusted reputation and gaining credibility with local media can materialise. However, with a combination of local expertise and central coordination from a lead PR agency, companies can move ahead with an international campaign with confidence.

Deciphering the challenges

Before attempting to engaging audiences in a new territory, it’s important to understand any potential barriers. Cultural norms may differ widely, influencing exactly how specific messages should be framed.

Procurement in public sector can differ by region, for example, and is subject to distinctly different approaches within Europe and in the Middle East where cultural and diplomatic influences are at work. And financial services, for instance, are highly regulated by national as well as international watchdogs.

Also, each region has its own media ecosystem in which journalistic practices differ. Who knows which publications, broadcasts or influencers are best suited to a company’s purpose? Trade events may also be easy to find in the calendar but may turn out to be all show and little substance.

Is the answer to engage a different B2B tech PR agency in each country or region at huge cost of money and time? Of course not. But the alternative of having a single agency doing everything is hardly likely to provide the flexibility and regional insight required for an effective PR campaign.

Local knowledge from local experts

The solution is to combine the expertise of on-the-ground agencies that know the media landscape intimately with the overall coordination from one lead agency at the top of the tree.

This approach is agency-agnostic, meaning the lead team collaborates with best-fit local partners, all of which share a focus on measurable success.

Tactics can be tailored to the culture and language of the target country, and execution is made easier thanks to trusted local relationships and well-established media contacts.

Delivered in this way, campaigns will be cohesive, flexible and cost-effective.

Reaping the rewards

With local experts overseen by a centralised team, B2B tech companies can stay agile, control costs and keep their brand identity intact.

Instead of relying on generic messaging, agencies can craft content that resonates with each market’s culture and business environment.

This level of localisation is beneficial to brands and journalists. Content that’s relevant and tailored increases the chances of getting meaningful media coverage.

Building long-term relationships with local media and influencers also becomes more natural and intuitive when genuine engagement replaces one-off transactions.

Simultaneously, brands benefit from consistent reporting and real-time insights, so they know exactly where their PR efforts are paying off and where improvements might be needed.

Looking to the future

Markets around the world are constantly changing. New regulations, platforms and cultural developments are constantly emerging. Brands need to be flexible and proactive to ensure success.

With central coordination and local expertise working together, B2B tech companies can establish a lasting global presence, while keeping their USPs intact.

This approach is both effective and long-lasting, ensuring that growth remains resilient to global changes.

Find out more about the best way to do international PR with our agency-agnostic approach.

 

The next 12 months could see much private equity (PE) activity in B2B tech. Globally, a $2 trillion PE mountain of “dry powder” (the amount of cash that a PE firm reserves) is said to be waiting for an investment home.

Any influx of PE investment in a B2B scale-up focuses on achieving growth within a specific timetable. That may demand a significant rethink about brand image, profile, customer base and partnerships.

PR is vital, but done the traditional way, it is unlikely to offer much return on investment. It is easy for scale-ups to fritter away cash on retainer-based campaigns that lack focus or incentives.

There is a better way, so here are some questions that businesses with new private equity backing should ask when examining PR proposals.

Is there anything measurable in this campaign to give us confidence?

In the traditional retainer model of PR, little apart from the constantly ticking hourly rate will be measured in a way that matters.

It’s true that PR isn’t an exact science – but there is plenty you can measure meaningfully, such as engagement rates on shared articles or website traffic resulting from articles and comments in the trade or mainstream media.

Using our Performance PR model of fixed fees for fixed outcomes, every piece of work will contribute metrics, whether that’s podcasts and webinars or email campaigns. All these measurements of visibility, engagement and impact can be aggregated to form KPIs. Those KPIs help give you confidence about how your PR campaigns are helping to achieve your business goals.

How does the proposal meet our specific requirements?

KPIs should align with business objectives, not offered as a standard bill of fare. This requires collaboration between you and your PR team to tease out where the emphasis in a campaign should be and who it should target.

Is the priority establishing brand awareness, reinforcing trust, boosting a reputation for innovation or getting in front of senior decision-makers at potential partner organisations or big-name customers?

Fixed fees for fixed outcomes sounds inflexible – is it?

No, it is exactly what you need. The KPIs can be adjusted, as can the focus of campaigns.

When the business you are scaling needs to shift its focus because of market conditions or what competitors are up to, Performance PR will respond and adapt quickly.

How much experience of B2B tech is there behind this proposal?

Some PR agencies are newly-arrived in the B2B tech sector. Others like Whiteoaks, have been providing results-driven PR for a vast array of clients for 30 years and more.

An agency with a long heritage has the reputation and relationships to be trusted by the highest quality media – organisations that really matter to ambitious scale-ups. Experience counts for a great deal in understanding audiences and addressing them in the right way.

What sort of in-house capabilities does this agency have?

Any campaign needs the full range of skills across creative work, marketing, news and thought leadership content, media relations and social media.

Those capabilities should be transparently available in-house so the service clients receive is fully integrated, responsive, adaptable and provided by specialists who talk to one another. That’s specialists in each area rather than “all-rounders”. Fads in communication come and go, but quality always counts.

Is this a truly integrated campaign and why does it matter?

PR and marketing should be fully integrated to ensure delivery of business objectives. Campaigns need to be multi-faceted because today’s audiences are not monolithic.

A B2B business needs to meet them through different channels wherever they are, but without wasting effort and money on initiatives that address the wrong people. Finding the right balance – being ambitious but realistic – takes experience.

Is this PR campaign likely to boost brand awareness or growth within our timelines?

If a campaign is crafted to deliver the right messaging to the right audience consistently, it will raise awareness and persuade prospects to move along the sales funnel.

Campaigns can be structured to feature key landmarks along the way. Triggered interventions such as email campaigns, newsletters or dissemination of eBooks can tip the balance of audience awareness at key moments.

That’s enough questions for now. All the best answers for private equity sponsors of B2B scale-ups are to be found in Performance PR.

Get in touch with us now if you want to find out more.

Imagine a group coming together to plant a sapling in a shared garden. Each person contributes: one brings water, another tends the soil while others shield it from harsh weather. The group watches as the sapling grows. The first blossoms appear, and eventually, they bear fruit.

The group gets to enjoy the fruit that they’ve grown together, and as the tree thrives, they feel a shared sense of pride and accomplishment. Its growth is a testament to their collective effort, care and vision.

This collaborative effort mirrors Whiteoaks’ ownership structure and therefore our resulting ethos, beliefs and values.

Let us explain why.

Employee-owned

A lot of people go to work just to pay the bills. Sure, they might like what they do and feel pride when their company does well – but for most, it doesn’t go much deeper than that. It’s just a job, and at the end of the day, they’re not really getting much back beyond their salary. There’s no real connection, no sense of ownership or investment. It’s just a “clock in, clock out” situation.

Since 2021, we’ve been an employee-owned business. This means that whether you’re a manager or an executive, every single person has the opportunity to directly contribute to – and financially benefit from – the success of our business and its growth.

With this model, when the company succeeds, so do our employees, which means it’s not only about a payslip anymore. This kind of setup naturally gets people more engaged and invested because they’re directly tied to the outcome. Everyone’s working towards the same goal, and it creates a shared sense of pride and responsibility which doesn’t always exist in your average agency.

Collectively driving results

As we are a Performance PR agency, measurement and results are the very essence of what we do. Our commitment to offering fixed fees for fixed outcomes means we work closely with clients and agree to targets that connect with their overall business objectives. We guarantee that if those agreed targets are not met, the client gets their money back.

Employee ownership brings a natural focus on results. It isn’t just about putting in the hours or doing tasks but delivering outcomes which make a real difference. These outcomes could be increasing brand awareness, improving reputations or driving sales. Every effort is tied to clear goals, and we take pride in meeting and exceeding them.

Everyone is also willing to step up and go the extra mile because we all know the stakes and share the rewards. We take responsibility and hold ourselves accountable for the outcomes. That sense of ownership pushes us to think bigger, to care more and to treat every decision as if it directly impacts us – because it does.

Good results reflect well on us as a business, as well as personally.

Long-term, client-agency relationships

We have honest, strong relationships with our clients because their success is ours too. We don’t believe in short-term fixes or quick gains where it’s not mutually beneficial. We’re here to build something that lasts.

Commerciality as a core pillar

We understand the commercial pressures businesses face and know that meeting objectives and driving growth are non-negotiables. With commerciality as a core pillar of our approach, our team is always looking for opportunities, coming up with fresh ideas and staying adaptable to whatever challenges your industry throws our way. We’re problem-solvers who make smart decisions to ensure you get the best value and the outcomes you need.

What makes us stand out is how we combine our Performance PR approach with the power of employee ownership. It’s the perfect match: a results-driven model backed by people who are genuinely invested in your success.

 

If you’re looking to get more of a flavour of how Performance PR works and our culture at Whiteoaks then get in touch

Pressure to grow, lack of visibility and the relentless chase for leads – these are the challenges every B2B tech brand knows all too well. But, how can they be resolved?

Throughout this article, you’ll see common themes emerge, showing how Performance PR addresses these issues with a measurable, results-driven approach to achieving your business goals. Here’s how it tackles some of the most pressing challenges. 

Challenge one: We are under pressure to grow quickly

Growth is tough – especially for the people responsible for making it happen. Leaders want results fast and everything is under scrutiny. Every move, every decision, every outcome is tracked – but that’s where Performance PR can make a real impact.

Growth comes down to two things – visibility and credibility. If your brand isn’t being seen, then you’re invisible to customers and opportunities.

But visibility alone isn’t enough. Without credibility, visibility doesn’t stick.

Credibility turns attention into trust and trust into loyalty. That’s why positioning your brand as a thought leader is a tool we frequently employ in our strategies – it’s how we get B2B tech brands from being noticed to being respected.

As Performance PR is measurable, it means you can show exactly how every campaign, building visibility and credibility, supports your growth goals. No fluff, no guesswork – just clear evidence to get senior stakeholders on board and give them continued confidence in what you’re doing.

Challenge two: We lack brand visibility and awareness

In such a competitive field as B2B tech, increasing your brand’s visibility, expanding its reach and therefore attracting potential customers can be really difficult.

The focus should be on getting your brand featured in the industry publications and spaces which matter most to your target audience – the places that capture the attention of your potential customers.

This can be achieved through campaigns comprising of deliverables including:

Press releases

Articles

Case studies

Videos

Award entries

Social campaigns

Sharing your expertise in a variety of ways and across a diverse set of channels will capture your audience’s various segments and ultimately help position your brand as a trusted authority.

You can measure the direct impact of these efforts using metrics such as:

Coverage numbers

Audience reach

Key message penetration

Challenge three: We are launching a new product and need to cut through the noise 

Launching a new product successfully hinges on three elements: driving awareness, building excitement and encouraging adoption.

We’ve already talked about ways to boost visibility and brand awareness but to connect with your audience effectively, your messaging needs to consist of compelling narratives which resonate and inspire action. Achieving this requires a deep understanding of what motivates them, what challenges they face and what they value. With this insight, our team here at Whiteoaks can develop narratives to position your product as a ground-breaking solution.

Connecting with the right audiences means using the most effective channels to tell your story – another reason why Performance PR and its integrated approach works well – using content, social media and creative helps to ensure your narratives reach and engage your audience. This will amplify your message and also drive meaningful engagement with your product.

Challenge four: We are not seen as thought leaders   

As we’ve discussed, establishing yourself as a thought leader builds trust and credibility – and the integrated approach of Performance PR is key to making it happen. Alongside securing coverage in relevant publications, creating and publishing supporting content to demonstrate your expertise is equally important for establishing thought leadership. Content might include:

Articles

Blogs

Whitepapers

Podcasts

LinkedIn can also be a powerful tool to showcase your team as a credible voice. People connect better with other people, rather than with brands, so having employees share content, comment on posts and start real conversations can make a big difference.

Challenge five: We’re not driving enough leads into the business

To acquire a lead, you need to offer something they want at the right price – and be trusted to deliver. So the process of generating more involves focusing on increasing your brand’s visibility and building a trustworthy, credible and authentic reputation.

One way to achieve this is by addressing your audience’s challenges directly. Use articles, whitepapers, account-based marketing (ABM) and creative and paid social campaigns to provide them with real solutions, and prove you know what you’re talking about and are equipped to help.

 

If you need some help in overcoming these challenges and you’re keen to learn more about how Performance PR can help you, then get in touch.

Just before Christmas in 2024, Elon Musk directly addressed the use of hashtags on X, stating that the system doesn’t need them anymore and urging users to stop adding them to their posts.

This reflects a broader trend in the social media space, where hashtags are becoming less essential for post discovery.

X, Instagram and LinkedIn

In May 2024, Instagram’s chief Adam Mosseri acknowledged that while hashtags can align posts with certain communities, their overall impact on post visibility is minimal.

Now, with Google indexing public Instagram posts, visibility is increasingly driven by keywords and content quality rather than hashtags alone.

In July 2025, Rishi Jobanputra, LinkedIn’s Senior Director of Product Management, confirmed that hashtags now play a much smaller role in content discovery on LinkedIn.

This aligns with research by LinkedIn expert Richard van der Blom who found that hashtags no longer no longer contribute to increased post reach on the platform.

You might remember that LinkedIn actually resisted hashtags for a very long time only to add them again in 2018, when it put a bigger emphasis on hashtag use for content discovery.

But today, the emphasis is shifting once again.

All change

In February 2024, LinkedIn phased hashtags out from its Creator Mode on-profile displays. And through the year, the platform conversation topics and keywords began to be relied on more heavily to surface relevant information for professionals.

Hashtags still serve some use, mainly to help find and build communities.

However, based on current trends, platform feedback and our own observations over the past year, they should no longer be a primary strategic consideration for digital content recommendations.

Hashtags will remain effective in specific cases like industry events or awareness days, where they help add context to the conversation, but moving forward, it’s best to avoid hashtags that simply repeat the terms already included in the post.

The future of hashtags

Instead, as the platforms’ search functionalities evolve, the focus should be on incorporating relevant SEO keywords within the text, as this is more likely to enhance post reach and make it easier for the target audience to find content in busy feeds.

In 2025, generic hashtags will no longer suffice, but two or three highly tailored industry-specific hashtags will likely still serve a purpose.

In a world where social media platforms are now akin to search engines, and algorithms are better able to recognise user intent, that approach should be the new best practice.

Get in touch to find out more about how we can help you implement an impactful social media strategy that delivers on both your campaign and business objectives.

Are you frustrated with missed PR targets and lack of transparency?

Traditional PR has left a bad taste in the mouths of many B2B tech businesses… As an industry, it’s time to face up to that and move away from vague, costly and hard-to-measure campaigns!

Performance PR brings a new approach, focusing on accountability and results-driven growth.

Want to learn more?

It’s time to cut through the noise

Performance PR blends social media, content, media relations and creative work. When all elements align, the result is a cohesive, impactful campaign that leaves a lasting mark and delivers a clear return on investment.

Learn why Performance PR is a smarter, more measurable way to ensure every campaign hits the right note from our eBook.

Establishing your brand as a thought leader in its field is crucial to building credibility and trust with your audience, and hinges on your ability to consistently share relevant insights and expertise.

While creating compelling content is essential, the channel through which you disseminate this content is equally important. In this context, LinkedIn stands out as a platform uniquely suited to achieving this goal.

With over a billion users globally, LinkedIn offers a professional environment where decision-makers and influencers connect, share and collaborate.

Recent data highlights a 23% increase in posts from chief executives globally year on year, on LinkedIn, highlighting the growing recognition of its potential for establishing expertise.

By offering tools to engage in industry discussions and share insights, the platform allows individuals and organisations to position themselves as trusted sources of information. It provides a focused audience of professionals who value relevant and actionable content, making it an ideal space for building thought leadership.

Individual vs. company pages: A balanced approach

Organisations can maximise their presence on LinkedIn by adopting tailored strategies for both company pages and individual spokespeople.

A well-maintained company page enhances brand visibility by sharing timely articles, media coverage, and insights into industry trends. Features like LinkedIn News make it easier to align with trending topics, positioning the brand as a trusted voice within the industry.

For individuals, such as C-suite executives or subject matter experts, sharing personal insights and engaging with peers fosters authenticity and builds authority.

Participating in LinkedIn’s collaborative articles – where recognised professionals contribute to industry-relevant discussions – further boosts credibility. Combining organisational authority with individual expertise ensures comprehensive and impactful engagement.

Key features that enhance thought leadership

LinkedIn’s unique tools support meaningful engagement and amplify influence. Its newsletters feature, for instance, allows users to share in-depth insights with a loyal subscriber base, driving sustained engagement.

LinkedIn says that newsletters have seen substantial growth over the past year, with a 59% increase in the amount of people publishing newsletter articles on the platform, and a 47% increase in engagement on newsletters.

Collaborative articles offer professionals an opportunity to contribute expertise, enabling them to engage with relevant industry themes in a dynamic way.

Importantly, LinkedIn’s algorithm has shifted from favouring posts published at specific times to prioritising valuable and engaging content regardless of when it is posted.

Content from weeks ago can resurface if it continues to generate interactions, making it crucial to focus on creating posts with timeless value. These posts should provide insights or knowledge that remain relevant over time, ensuring they are impactful whenever they are rediscovered

Interestingly, LinkedIn has also introduced daily puzzle games to enhance user engagement. Reports indicate that 80% of users who play these games return the following day, and 76% return a week later. This initiative aligns with LinkedIn’s mission to connect professionals by providing engaging content that encourages regular platform visits.

The platform’s algorithm rewards content that provides value and insight, prioritising posts with timeless relevance over those tied to specific publishing times. This ensures that well-crafted content continues to reach audiences long after its initial publication.

Additionally, LinkedIn facilitates connections with niche and nano-influencers, creating opportunities to expand reach and build relationships with trusted voices in the industry.

Analytics tools offer valuable insights into content performance, enabling users to measure success, refine their strategies and focus on what resonates most with their audience.

Together, these features create a robust framework for establishing a strong presence on the platform.

Best practices for maximising LinkedIn impact

Success on LinkedIn requires consistent, high-quality content that addresses industry challenges and emerging trends. Posts should offer genuine value to audiences, avoiding clickbait and focusing on authenticity.

Engaging with industry conversations by commenting on and sharing relevant posts helps build relationships and increase visibility.

Media mentions should also be highlighted, reinforcing authority and aligning content with broader industry narratives. Importantly, posts should prioritise offering insights directly on the platform, as LinkedIn deprioritises posts with external links that redirect users elsewhere.

By combining thoughtful content creation with community engagement, individuals and brands can effectively position themselves as trusted thought leaders.

LinkedIn’s value goes beyond visibility; it fosters lasting relationships and supports business growth. A consistent and strategic presence builds trust, enhances brand credibility and drives lead generation. As a professional network, LinkedIn provides an ideal platform for showcasing expertise, aligning with industry trends and engaging with audiences meaningfully.

A strong LinkedIn strategy creates a virtuous cycle of engagement, where valuable content attracts followers, amplifies reach and opens doors to new opportunities.

Unlock LinkedIn’s potential

LinkedIn’s professional community and advanced features make it an indispensable tool for building thought leadership.

By focusing on value-driven engagement and leveraging the platform’s unique tools, individuals and organisations can strengthen their industry influence and connect with key audiences.

Discover how our performance-based services can help you achieve tangible results through strategic LinkedIn engagement.

Get in touch with our team today to unlock your brand’s full thought leadership potential.