Text version - Clearwater Technology Integrated Marketing Case Study

Brief

Clearwater Technology is a water treatment provider servicing multiple sectors across the UK and Ireland. Founded in 1990, the business has quickly become one of the largest providers of water treatment, hygiene and air solutions, servicing major brands, public sector organisations and private businesses.

Following a rebrand in 2017, Clearwater enlisted Whiteoaks to build brand awareness and consideration across the wide range of sectors it services, as well as support its aspirations for growth.

Approach

With Clearwater’s team of engineers, salespeople and marketers an untapped resource, Whiteoaks ran sessions to gather insights into water treatment challenges and opportunities, as well as to gain expertise on Clearwater’s services and solutions. As the impact of increased brand awareness was shown in Clearwater, the size and scope of Whiteoaks’ role grew to include:

The Whiteoaks team also focused on Clearwater’s leadership in risk mitigation of Legionella disease, a key consideration for its target audiences. In addition, Whiteoaks provided event resource and additional support for the launch of Clearwater’s Technical Training Academy, with press releases and website content, a media tour and briefings with attending journalists

Results

The campaign results for Clearwater spanned media relations, digital and lead generation, with the firm’s share of voice trebling in comparison to its direct competitors.

Other campaign highlights included:

Quote

“The PR and social media activity that Whiteoaks creates is totally integrated with our general marketing activity; they really support us with the campaigns. The work has met all the objectives that we’d set at the beginning.”

Ian Adams, Head of Marketing at Clearwater Technology