By Bekki Bushnell, Associate Director

So, your B2B tech business has just secured a significant investment. Congratulations! This funding opens up a world of opportunities, enabling you to explore innovative R&D projects, expand your talent pool, or even venture into new markets, setting the stage for future success.

But as the confetti settles, a new journey begins – one that demands strategic thinking and a powerful ally by your side. It becomes necessary to communicate your business’s accomplishments, unveil carefully crafted plans, and showcase your unique value proposition to the world.

Here’s where strategic communications steps into the spotlight. It serves as the catalyst for post-investment success, helping businesses like yours to level up and thrive in a fiercely competitive landscape. By harnessing its power, tech enterprises can drive long-lasting growth and establish a dominant market presence.

Turning Talking Points into Compelling Narratives

Naturally, your business will want to shout about the success of its latest funding round. And rightfully so! It’s an excellent talking point – and with a well-crafted strategic approach, it can be transformed into a cohesive, captivating narrative that truly elevates your brand.

In today’s multi-channel, multi-platform world, effectively conveying the investment news goes beyond just issuing a press release (though this remains a crucial element of PR). With strategic communications, you have the power to weave a compelling story across diverse channels, spotlighting the company’s vision, expertise, and commitment to growth in a way that genuinely strikes a chord with your audience.

This narrative will become the bedrock for all future communications, as targeted media outreach and thought-provoking content positions your business as an industry trailblazer. The rewards of increased brand visibility, heightened loyalty, and strong stakeholder trust await – and it all begins with the initial buzz generated by the investment. After all, if every successful business has a great story to tell, why not let this chapter be your ultimate launchpad towards achieving demonstrable market impact?

Accelerating Growth with Targeted Campaigns

To fully capitalise on post-investment expansion opportunities, connecting with the right audience is essential. This is where strategic communications and business success perfectly align. By collaborating with passionate PR and communications specialists with a deep understanding of the B2B tech marketing landscape, your company can harness data-driven insights and expert-led strategies to proactively identify and engage your target market.

Strategic PR thrives on versatility. It demands an integrated approach spanning content, social media, creative, and digital marketing. This ensures consistent, relevant messaging across platforms, maximising audience reach and impact to supercharge business growth. Moreover, our team of professionals will define clear KPIs aligned with your business goals to help you measure and track campaign success, making your hard-won investment go even further.

Building a Brand Presence that Lasts

Seizing the moment is crucial, but post-investment success goes beyond quick wins or attracting new clients. An effective communications strategy also fortifies your brand’s reputation and credibility, nurturing lasting relationships with investors, partners, and clients alike.

To solidify and amplify your brand, impactful storytelling, eye-catching visuals, and consistent messaging across channels is essential. Having a trusted PR partner by your side can even transform your business’s story into a gateway to connect with influential individuals and key industry stakeholders. For example, leveraging leadership profiling after an investment win could unlock lucrative media opportunities, events, and strategic collaborations within established networks. Through effective networking, your business can build lasting trust, expanding its reach and credibility for enduring brand presence.

And of course, this communications approach will also keep your current stakeholders engaged and informed every step of the way, creating a supportive brand community that shares in your success as you reach new heights.

As your business launches its post-investment journey, let strategic communications become the driving force behind your growth. Reach out to us today and discover how our tailored PR solutions can elevate your B2B tech company to new levels of success after investment. Let’s maximise your business potential and achieve measurable market impact together!

By Bekki Bushnell, Associate Director

The UK is the largest market for US services in the world, and the two countries are so culturally interwoven, that at first sight it can be difficult to appreciate the differences. The language is the same of course, and we consume a similar diet of Hollywood movies, but after that – the cultural similarities begin to diverge. Our health system is socialised, our expectations of life are perhaps more modest, and our island mentality is challenging – admittedly, even for us. But the UK market is a great place for US firms to grow their global presence and offers the perfect springboard to Europe.

But for US companies crossing the pond, diving into unfamiliar waters can be scarier than launching on home soil, especially given cultural nuances and the ultra-competitive tech world. It’s crucial to have a sense of security and know that your investment is in safe hands. That’s why having an established UK-based PR agency with a solid grip on the US scene can be a game-changer.

At Whiteoaks, we’ve been helping US technology companies build their presence in the UK for years with our unique selling proposition of fixed fees for fixed deliverables. Our transparent pricing model gives companies a clear roadmap, giving the financial clarity needed to confidently forge a strong and successful UK footprint.

In this blog, we’ll explore how PR can be leveraged as a powerful tool to establish brand visibility, build trust, and create a strong, measurable market presence for US companies in the UK.

Building Brand Visibility

Entering a new market requires creating awareness about your brand, products, and services. Naturally, having the right connections in place at launch means saving time and energy on campaigns that might potentially backfire. And because buyer profiles, job titles and consumer sentiment are different in the US versus the UK, building awareness will need some cultural adjustments.

It’s not just about the grammar. Capturing and amplifying the brand elements that resonate the most with a UK audience takes some skill. US technology firms can be certain that the vital role of building brand visibility is done correctly, first time, with a trusted UK partner by their side. After all, there’s only one chance to create a first impression, and it needs to be done properly. Through media relations, press releases, and thought leadership articles, our experienced PR professionals can guarantee valuable coverage in UK publications, online platforms, and broadcast media, building authority with every forward step.

Working with PR agencies or professionals that possess a deep understanding of the UK media landscape ensures that a brand’s messaging is tailored for the local audience. By understanding what stories should be highlighted, and what stories should be kept aside for now, a locally attuned PR company can effectively capture the attention of potential customers, investors, and partners.

Establishing Trust and Credibility

Trust is a critical factor in winning over customers and stakeholders in a new market. PR activities help US firms capture their audience’s trust and establish credibility in the UK by leveraging media endorsements, thought leadership, and positive press coverage.

By securing media placements in reputable UK publications and industry-specific outlets, PR professionals can position your company as a trustworthy and reliable player. Engaging in thought leadership initiatives such as contributing articles, participating in panel discussions, and speaking at industry events further enhances your credibility and positions your brand as an industry leader.

Engaging with Local Influencers and Partners

PR provides a gateway to connect with influential individuals and key stakeholders in the UK technology ecosystem. Engaging with local influencers, industry experts, analysts and potential partners through media opportunities, events, and strategic collaborations will significantly amplify any company’s reach and impact.

By building relationships with UK-based influencers, industry analysts, and technology experts, US technology firms can gain valuable insights, access new networks, and foster mutually beneficial partnerships. Influencers can help introduce your brand to their established networks, increasing awareness and generating buzz around your products and services.

Navigating Cultural and Market Dynamics

The UK market has its own unique cultural nuances and business dynamics. PR professionals who possess in-depth knowledge of the UK market can provide valuable guidance and help US technology firms navigate these complexities effectively.

At Whiteoaks, we understand the intricacies of the UK media landscape, as well as the impact of meeting target audience preferences and communication styles. We also proudly demonstrate the value of fixed fees for fixed deliverables, bolstered by robust KPIs and a dependable SLA. Our approach encompasses teams that specialise in Content, Digital, Media, and Creative, offering an end-to-end service in house that means we can control the cost and quality of the overall service. We tailor our messaging and PR strategies to align with the local market, ensuring that your company’s story is told in a way that the local audience will understand.

Entering the UK market presents tremendous opportunities for US technology firms, and strategic PR efforts can be a key driver of success. By leveraging PR to build brand visibility, establish trust, engage with influencers, and navigate market dynamics, US technology companies can create a strong foothold in the UK and unlock their growth potential in this dynamic market.

If you would like to know more about how US firms can enter the UK market, please get in touch!

By Bekki Bushnell, Associate Director

We are all seeking the magic bullet that sends our sales into orbit. And when energised by hope and ambition, it’s all too easy to be drawn toward PR pitches that promise rocket fuel but deliver only fumes.

When agencies present purely creative PR campaigns, with outcomes that are neither predictable nor measurable, it can mean that they’ve simply run out of ideas. And while a creative Hail Mary proposal could be the salvation your brand needs, it’s crucial to strike a balance where creativity isn’t the sole driver of the campaign.

Creativity has long been celebrated as the driving force behind innovative campaigns and groundbreaking ideas. While creative thinking is an undeniably powerful tool to capture attention and engage audiences, it best works in a marriage with strategic planning. The smartest campaigns are integrated across digital, creative, content and media. Each pillar contributes to measurable outcomes, aligning with the specific goals of the campaign.

While marketing builds a value proposition with a client, PR can harmoniously justify that proposition, pushing sales, with the right customers and at the right price. Ensuring that the right message is generated, that it’s effective and that it’s being broadcast to the correct audience.

PR should play a leading role in determining and embedding brand values into the public psyche. In doing so, it expands the desire for the product, rationalises the buying decision and makes the ownership experience more valuable.

Our job within PR is to work with brands in such a way that their values resonate with the buyers. Through storytelling, thought leadership, providing commentary to the front page of the country’s most important news sources, or creating regular updates for the business community. Everything is possible, and everything is within reach when the correct approach is applied.

The technology market is a dense and noisy and one. New tools, platforms and products appear with each season, backed by various capital structures. It takes time and effort to cut through the noise. While a purely creative, abstract, campaign might seem appealing, it’s no replacement for a strategic approach.

There’s a good reason why there are so many rungs on the PR career ladder – there’s just an awful lot to learn. That’s why our 30 years of experience pays dividends. Throughout our journey, we’ve developed and learned, as individuals and as a company, and always been supported by our unique and flexible engagement business model. Abandoning the traditional retainer, we offer fixed fees for fixed deliverables and a formal SLA to single-mindedly focus on achieving impactful results for our clients.

In the dynamic landscape of PR, creativity remains an invaluable asset that fuels innovation and sets the stage for remarkable campaigns. However, it is essential to combine creativity with a strategic mindset to achieve tangible results and measurable outcomes. By taking a measured approach to PR that embraces strategic creativity, brands can unlock the true potential of their campaigns, leaving a lasting impact on their audience and driving success in a rapidly evolving media landscape.

To find out more about how you can level up your creative PR, book your free PR strategy consultancy meeting with me now.

Amber Chawner,  Senior Account Manager

July 2023 marked the 75th anniversary of our beloved NHS, and what a 75 years it has been. Our national health service has undoubtably had its challenges, but it amazes me that every working day it still manages to allow 1.3 million people to be seen in GPs, provide 250,000 people with an outpatient appointment, and give access to a community health professional or therapist for 285,000 people.

However, despite the enormous volume of patients like you and I that it does manage to treat, there is still more that is needed for it to keep up with the ever-growing list of patient requirements. Every day we are seeing more headlines of waiting lists hitting record highs, and how ongoing staff and resource shortages having a detrimental impact on patient care.

In amongst the storm, the NHS is still looking forward, setting out its new priorities for the years ahead. In its latest report, the following seven areas of enablement is where the NHS will be focusing its efforts in order to address the acceleration in society’s ill health. These include:

  • Supporting those who provide care
  • Building partnerships
  • Harnessing the power of digital and data
  • Investment in infrastructure
  • Maximising the value of care and treatment
  • Leadership and learning
  • A new relationship between the NHS and the public

These new priorities are ambitious, but they are also presenting an exciting opportunity for MedTechs that are looking to gain widespread adoption. The NHS is putting a focus on data and digital innovation, meaning it is going to be looking to implement new technologies that can help them address these seven priority areas – and that means forging new partnerships to drive this forward.

For MedTechs, this could be a golden ticket, but only if they can demonstrate how their technology or solutions add value, are easy to use, and can work alongside existing the legacy solutions that are in place (the latter being one of the trickier pieces of the puzzle). By aligning to the NHS priorities and having those in mind from the start of their development journey, MedTechs have a real opportunity to help the NHS deliver a pivotal change in the way healthcare is delivered and patients are treated. However, adoption will only be successful if they consider the intricate technology ecosystems already in place within the NHS at the start of product development, adhering to all necessary data standards and requirements to ensure their product can slot in from the go. Any less, and the headache will outweigh the opportunity for stretched NHS trusts.

There are MedTech developers who have already succeeded in doing this, as evidenced by the new, exciting developments we’ve seen coming to the fore. In 2023 alone, there have been AI trials that are helping doctors in Aberdeen detect breast cancer earlier, research that could reveal early causes of Parkinson’s, and artificial pancreases being created to better help those are living with type 1 diabetes.

With new technologies such as these, the possibilities for healthcare seem endless. As someone that both uses the NHS, and works with healthcare and MedTech companies that are having a real and lasting direct impact on helping deliver better patient care, I’m excited to see what’s next, and the future opportunities that will be available to me if and when I need it.

By Bekki Bushnell, Associate Director

Fuelling B2B Tech Businesses in Turbulent Times

In the fast-paced and ever-evolving world of B2B tech, businesses face unprecedented challenges. With uncertainty looming, market volatility threatening stability, and competition intensifying, it’s crucial for marketing leaders, like CMOs and heads of marketing, to navigate these turbulent waters with the most effective tools at their disposal. Amidst this chaos, one powerful weapon emerges: Public Relations (PR). By leveraging the full potential of strategic PR, B2B tech businesses can not only survive but thrive in these challenging times.

Unleashing the Force of Strategic Partnerships

Marketing is the lifeblood of B2B tech enterprises, driving a constant stream of qualified leads for the sales team. However, for marketing to reach its full potential, it must extend beyond traditional boundaries. This is where PR comes into play, expanding your reach and forging connections with customers, partners, journalists, and the wider public.

Gone are the days when PR was solely about press releases and media coverage. A well-crafted PR strategy becomes a catalyst for positive relationships with the media. By securing key content placements in influential publications, your organisation’s experts can share their insights and knowledge, captivating target audiences and propelling your brand reputation to new heights. Moreover, strategic partnerships with industry influencers provide an invaluable opportunity to amplify your brand’s reach, leveraging their expertise to make a lasting impact.

Igniting Engagement with Compelling Content

In the realm of PR, content and storytelling reigns supreme. While marketers traditionally associate impactful content with their domain, its influence extends far beyond. In today’s world, outbound marketing strategies fall flat, failing to resonate with audiences. Instead, an inbound approach is essential, where content marketing becomes the backbone of your brand narrative.

Crafting captivating content is just the beginning. Effective content marketing is a multidimensional endeavour, encompassing a strategic distribution plan. It’s not limited to prominent industry publications alone; social media channels play a pivotal role. Tailoring your content to each platform ensures maximum engagement. LinkedIn becomes a stage for sharing corporate messaging, while Twitter offers a platform for light-hearted banter. Stay ahead of the curve by embracing emerging channels like TikTok, where short-form videos provide a dynamic means of showcasing your company culture and the perks of working with you.

Unlocking Success through Measurable Objectives

In the realm of marketing, clear and measurable objectives are paramount. The same holds true for PR strategies. Defining specific Key Performance Indicators (KPIs) aligned with broader business goals allows you to measure the success of your campaigns effectively. Regular reporting, ideally on a monthly and more detailed quarterly basis, provides the clarity needed to gauge progress and make data-driven decisions.

Embracing PR as a Growth Catalyst

In these challenging times, where many businesses face uncertainty and cost-cutting measures, B2B tech marketers must wield the right tools to communicate impactful messages to prospects and customers. As a strategic complement to marketing, PR becomes the driving force behind brand building, generating high-quality leads, and fostering sustainable growth amid economic pressures.

Ready to Ignite Growth?

If you’re eager to level up your PR to fuel growth for your B2B tech business, we’re here to help. Our team of experts is dedicated to supporting businesses like yours in navigating the ever-changing landscape of PR and achieving remarkable results. And if you’re wondering what qualifies us in all of the above? We have a proven track record of assisting B2B tech companies in establishing strong industry relationships, enhancing their brand reputations, and driving sustainable growth for more than 30 years.

Get in touch with our team today to start a discussion that could transform your business. And don’t forget to subscribe to our newsletter for a steady stream of captivating content, designed to inspire and empower marketing leaders like you. Together, let’s unlock the full potential of strategic growth in these turbulent times.

By Hayley Goff, CEO

Fuelling Growth for B2B Tech Businesses in Turbulent Times

In an era where digitalisation revolutionises product and service delivery, the B2B technology industry finds itself immersed in a sea of SaaS and cloud-based solutions. The battleground has intensified, as customers demand more from their providers, turning fierce competition into a ferocious battle. Adding to the complexity are economic uncertainties and persistently high inflation, compelling buyers to scrutinise every investment and tighten their purse strings. To thrive amidst these challenges, ambitious B2B tech brands must strive for market differentiation and secure a healthy bottom line. But how can they make it happen?

Harnessing Insights from Visionaries

Successful marketing hinges on effectively communicating unique and impactful messages to customers. However, many B2B tech businesses struggle to achieve this. Beyond the aforementioned pressures, these companies face challenges such as low market awareness, content that fails to resonate with the audience or ineffective communication channels. Take a moment to assess your current content. Does it effectively showcase the expertise and knowledge of your business specialists?

Gone are the days when a hard sell would captivate customers during initial conversations. Instead, thought leadership acts as the rocket fuel that ignites positive brand perception. By focusing on raising awareness and fostering market credibility rather than solely emphasising product benefits, thought leadership can attract new business opportunities. Although this strategy may initially seem counterintuitive to corporate owners and leaders eager to drive immediate revenue, a well-structured brand-building approach pays off in the long run.

Forging Enduring Relationships

At the heart of fruitful B2B tech operations and profitable strategies lie strong customer relationships. Effective crisis communication strategies, in the event of a disaster, also play a crucial role in building these relationships. Such strategies help mitigate potential reputational damage, maintain stakeholder trust, and ensure business continuity during turbulent times. Proactive reputation management forms the foundation for building a robust brand.

Market differentiation extends beyond customer relationships to encompass other stakeholders. Does your business have direct contact with industry influencers or media professionals? Collaborating with relevant influencers can elevate your products and services above the competition, while media connections ensure that your content reaches the right channels where your customers can be found. Media partnerships can also be leveraged to showcase your company’s vibrant workplace culture, attracting top talent as your business expands.

With a new strategy in place, it is imperative to set measurable KPIs that align with broader business objectives. Regular reporting, ideally on a quarterly basis, should be implemented. If you collaborate with suppliers, the same principle applies to gain clarity on the expected outcomes from your investments.

The Ultimate Goal

In today’s uncertain environment, employees, customers, and investors seek senior leaders they can trust and feel confident in. Effective PR strategies make this possible by communicating the unique value of your business and its people through targeted knowledge sharing. Furthermore, building trusted relationships with industry partners helps expand your business brand. While financial prosperity remains a top priority for business leaders, it is essential to recognise that PR is the driving force behind growth in all its forms during turbulent times.

And if you’re wondering what qualifies us in all of the above? We are a team of experienced professionals dedicated to helping businesses like yours navigate the complexities of PR and achieve impactful and measurable results. With our expertise and strategic approach, we have successfully assisted numerous clients in establishing strong relationships, enhancing their reputations, and driving growth for over 30 years.

If you’re interested in discussing any of the above or would like to receive more of our content, please don’t hesitate to get in touch or subscribe to our updates. Let’s fuel your growth together!

By Hugh Cadman, Interim Head of Content

The eruption of ChatGPT has triggered a major debate about generative AI and how it will reshape work and business, especially in PR.

A survey by a recruitment firm this year found 45 per cent of employees believe AI will help them do their jobs better. In the US, a Harris poll found 60 per cent of workers optimistic about the technology.

Although many of these respondents see the technology’s advantages in admin settings, ChatGPT’s runaway popularity is built substantially on its ability to create coherent content from scratch – and at speed.

Its success in attracting hundreds of millions of users has accelerated plans among the tech giants to come up with rival AI applications such as Google Bard and Palm, while Amazon and IBM have their own initiatives. More services are constantly evolving, such as Cohere Generate, or Copy.ai. Cohere, for example, will generate custom content for emails, advertisements, landing pages and so on.

OpenAI – the company behind ChatGPT – is in partnership with Microsoft, whose founder, Bill Gates believes AI “is as fundamental as the creation of the microprocessor, the personal computer, the internet and the mobile phone”. For Gates, the gains will be in productivity and more specifically in areas such as the development of new vaccines and medicines.

What are we left with in tech PR?

Given all the claims made for generative AI, it’s worth asking what its effect will be on B2B tech PR? At Whiteoaks our clients pay us for many services, including the creation of highly-targeted content written with skill to engage knowledgeable tech audiences.

But if AI automates marketing and creates comprehensible content in a few seconds, what are clients paying for? Should we get rid of our team of content-writers and ditch their years of expertise in favour of outsourcing to a ChatGPT-type service? Of course not.

Experience already shows that AI-created content, although coherent, needs human intervention to make it more tightly relevant to its purpose. It needs a writer to render it idiomatic so does not sound like every other piece of content put together by AI. It’s worth remembering that generative AI mines content from the internet. It will re-form what others have already said, which is hardly a formula for compelling originality.

And although it may have mechanisms to judge the authority of what it finds, AI is still far from infallible. We know that in the absence of figures or quotations, it can twist them or make them up. A business relying totally on AI-generated content may find that is repeating mistakes or biases that have gone uncorrected or unchallenged in other content already out there. Auditability and provenance are significant challenges, along with compliance with data regulation.

Commercial confidentiality and security concerns

There are serious concerns too about data leakage from generative AI services and the potential for breaches of commercial confidence through cyber attacks or lax procedures. It is not advisable to upload a mass of sensitive data of any kind into an AI service. Copyright is also a potential minefield, given that the AI is lifting and adapting pre-existing content and then claiming to create something new. Who does own the copyright? AI companies want to use the information inputted as part of their training models to hone accuracy – but for how long?

It’s not as if AI has come from nowhere. Apple Siri, Amazon Alexa and IBM Watson are all forms of AI and at Whiteoaks we have been writing about the technology for a long time – as a tool to transform the work of contact centres, for example.

Where does this leave us? We know the AI algorithms will continue to “learn” and improve the quality of generative AI output. But there will always be a gap between what a machine produces and the flair, insight and creativity of a human. A human with experience and client/market knowledge will be necessary to comb through copy to spot errors and the significant risks of legal, copyright and compliance infringements.

Where we should use AI, is to take care of the routine, repetitive element in content-drafting, which includes research and structuring. ChatGPT is a very useful research tool providing nuanced answers. And with skilled supervision, the technology is effective at reworking and refreshing existing content.

The advent of ChatGPT and advanced AI will prove to be watershed moment for many industries and will transform productivity in innumerable areas of work. It will create new jobs and lead to dramatically effective integrations we cannot currently foresee. But it will not eliminate the need for skilled and experienced content creation in B2B tech PR.

If this article has struck a chord – why not get in touch to chat?

What’s your career background, in brief?

I’ve been married to PR and content marketing since my graduation with a PR degree in 2016. I’ve been a Senior Digital Content Creator at Whiteoaks for two years.

What’s the most challenging job you’ve ever had?

In my late teenage years, I used to work for a charity that helped refugees and immigrants build a new life in Poland. It was a highly rewarding but challenging role, especially considering the attitudes towards asylum seekers in my small home town. Aside from organising events in the local community to help break down cultural barriers, I used to help foreign children in primary education do their homework. The trouble was the homework was in Polish and they didn’t speak the language, so there was a lot of hand waving and looking up words in old-fashioned paper dictionaries.

What did you want to be when you grew up?

An astronaut. My family used to call me a mini Nicolaus Copernicus as I recited ‘fun facts’ about the cosmos any chance I could get. 🚀

What apps, technology items and gadgets can’t you live without?

My phone.

What’s the best advice you’ve been given?

It’s better to regret something you have done than to regret something you haven’t.

Name one thing about your job that gives you a sense of satisfaction or makes you leave the office smiling…

A completed to-do list.

What are you reading, watching or listening to at the moment?

Just finishing the second season of NCIS: Hawai’i and reading Atomic Habits by James Clear.

Cabin in the mountains or house on the beach?

As close to the beach as it can get!

By Nick Wheywell, Head of Social

Ever checked out a company on LinkedIn to get a feeling for their culture, philosophy, product offering? Of course, there’s always their website, full of relevant information (you hope!) but a good LinkedIn page provides the perfect microcosm. Ever navigated to a company page that’s just… lacking?

Now, flip that around; as a business, it makes sense to ensure your LinkedIn page gets just as much love as your website.

The ‘Why’

Optimising your business’ LinkedIn profile will have several benefits, including increased engagement and lead generation. By making sure your profile is complete and up to date, you can help potential new followers and customers find you more easily. It also helps in ensuring they get a better sense of what your business has to offer, and how you can help them.

One of the key benefits of optimising your LinkedIn profile is that it can help you build your brand and establish yourself as an authority in your industry. By sharing valuable content and engaging with your followers, you can demonstrate your expertise and build trust with potential customers.

Another benefit is that it can help you generate more leads. By including clear calls to action (CTAs) and making it easy for people to get in touch with you, you can encourage people to reach out and learn more about your business, and the solutions you provide.

Whether you’re a small business owner or a large corporation, taking the time to make sure your business LinkedIn profile is performing effectively can help you connect with potential customers and grow your business.

That’s the why… if you’re interested in the how, why not get in touch for a chat?

By Ellie Nash, Senior Digital Account Executive

You may have seen the news…effective June 26th 2023, LinkedIn will be removing the ability to create carousels within the platform.

The announcement was made by the LinkedIn team, who received creator feedback that suggests carousels aren’t facilitating the ability to share all members’ experiences and knowledge.

Although this news may seem discouraging, there is no need to worry. The current carousels on LinkedIn will still be viewable and accessible to viewers.. However, no new carousels can be created after June 26th.

So, what are the options for those who want to share information using the carousel format?

LinkedIn has given creators an alternative. Instead of creating carousels within the LinkedIn tool, the platform has added a feature to upload carousels as PDFs. To do this, click the ‘More’ button on your post and select ‘Add a document,’ where you can upload your carousel as a PDF.

If you need support on creating and posting your new carousels, get in touch with our Digital and Creative teams.

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