Text version - Pulsant Integrated Marketing Case Study

Brief

Pulsant, the cloud computing, managed hosting and colocation expert, sought to raise its brand awareness online via LinkedIn, positioning the company as a thought leader in the market and reaching its end-audiences online. Pulsant wanted to specifically capture and improve its presence on LinkedIn.

Approach

Whiteoaks developed a Pulsant LinkedIn company and showcase page to reach its end-audience online and grow a following of key IT decision makers.

12 unique posts were made into Pulsant’s LinkedIn page each month. The posts provided thought leadership content aimed at the expert followers identified to drive interactions and build communities of interest.

The updates made were a mix of industry news and relevant Pulsant experience, including case studies across vertical markets, with the aim of starting dialogue and interactions with key industry influencers.

Results

Doubled Pulsant’s quality following to 648, increasing its community by 94% in 12 months.

70% of the followers are employed at a manager to VP level, emphasising the quality and relevance of Pulsant’s online community.

Top interaction examples, included: 693 impressions in response to a post asking three critical questions about cloud security, and 601 impressions as a result of an update about how to disaster-proof your business.