Tech Archives - Page 5 of 6

In an age when we’re always connected and find it almost impossible to go anywhere without having some kind of technology with us, are we right to blame the technology and not ourselves when there’s a problem?

Since we’re surrounded by technology wherever we go, and its involvement in almost everything we do, it can become easy to blame all our problems on technology “Automation is destroying jobs” “Social media is addictive and damaging our social relationships”. We are quick to blame social media for our bad choices – being on your phone and crashing your car, and then blaming it on social media, well, it’s a bit like blaming the oven for burning your food.

And how does this track when most of us now look to technology to solve the world’s problems, for example, technological innovations are now seen as one of the main drivers to help tackle climate change. So, should we be blaming technology for our problems but then expect it to solve every challenge at the same time?

On a personal level, technology has helped me stay in touch with people that have moved further away, so if it wasn’t for technology I wouldn’t be in contact with them now. But that doesn’t mean using technology should completely fill my time. Taking a break from technology and trying new experiences outside of your normal routine can be a very beneficial thing to do. Yet, placing all the blame on technology doesn’t seem right when we’re the creators and controllers of technology.

Belinda Parmar, CEO of The Empathy Business, recognises technology has many positives but points out that “tech also has a dark side”. There is an argument that some tech companies have abused their power and influence to create a society that is completely reliant on technology – such as social media companies. At SXSW 2019, Aza Raskin, co-founder of the Center for Human Technology, spoke on a panel about the “digital loneliness epidemic” and the “infinite scroll”, the design principle that enables users to continuously scroll through their feeds, without ever having to decide whether to keep going or stop.

On a surface level, it’s a great design feature but it contributes towards us being unable to put our phone down and potentially causing addictive behaviour. It’s true that Big Tech has figured out a way to steal and keep our attention, but we’re not powerless to resist. We are now inundated with notifications, whether it’s a reminder of a distant friend’s birthday or a suggestion of a photo we might like, we seem to struggle to ignore notifications (no-one wants to experience FOMO) leading to the feeling that you can never be without your phone. In fact, some of Silicon Valley’s tech pioneers keep their phones on black and white mode, because they themselves know how the bright colours and those little red iPhone notifications were chosen to create addictive behaviours in us all.

While some of us may feel like we’re in an epidemic over the misuse of technology – new technology always comes with a stage of adoption, during which time we figure out the best ways to use it and break every rule, until we find a better way, or at least a way that works for us.

There could be more education about the risks as well as the benefits of technology and having an informed society will benefit us in the long term. New innovations are developed faster than we can master them, and while Big Tech has an enormous amount of responsibility, I don’t think we should be blaming them for every problem that we have.

During the must-attend cyber security event in the calendar, Infosecurity Europe 2019, the interdependent aspects of complexity, risk and resilience will be keynote topics. One of these three stands out above the rest for me, and that subject is risk. Risk management and mitigation have changed rapidly in only the last two years, in a similar vein to that of the wider cyber security industry itself. So, how has risk management changed, and what role has PR and communications played?

Up until the last two to three years, the cyber security industry had been dominated by technology that actively searches for and finds problems, rather than products that solve problems. While this might initially seem crazy, there will always be a place for technologies such as anti-virus and firewalls, because they do provide a base layer of protection – and so minimise risk.

We witness disruptive technology every day because, at Whiteoaks, we work with many fast-growth tech businesses, and these are largely innovative in nature. As a result of working directly with these clients, I’ve noticed two completely contradicting technologies emerge that require Chief Information Security Officers (CISOs) to have entirely different mindsets to adopt them.

The first is mitigation technology. While you might say this has been around for years, which it has, mitigation technology has had a spotlight shone onto it since data breaches have become what seems like a daily occurrence in a little under two years. This technology relies on is acceptance; acceptance that your organisation will suffer a breach of some kind. Moreover, when it does fall victim of a breach, the software and systems limit the damage.

The second is a technology that takes risk off the table almost entirely. We’ve been fortunate enough to work with a company that does this, and that’s Glasswall Solutions. The company’s technology, FileTrustTM for Email, is prone to scepticism because, in truth, even in a competitive market like cyber security, it’s such a rare find. Stan Black, the CISO of Citrix, succinctly explains how it works and how he no longer worries about risk in emails, here. It’ll be 60 seconds well spent, I promise.

And so the challenge that sits between both of these types of cyber security solutions being successful, and other disruptive technologies, is the same. Education. Our task as a PR agency has been to educate business customers across the globe and those operating across various vertical markets, of the value of these technologies. It’s almost impossible to change perceptions in the market without brand awareness. In most mature industries we’d advise that this can take three to six months to achieve.

However, cyber security as an industry isn’t as mature as others, and because of this, it’s possible to achieve significant impact in a shorter space of time.

Risk, and the inter-related topics of compliance and governance, will be a critical priority for journalists, vendors and customers at Infosecurity —and rightly so. The appetite for information and improvement is rife and therefore it’s an ideal opportunity to run a campaign after the show to raise brand awareness for your organisation. Disruptive, innovative cyber security is in demand, but only if you capitalise on the hype by speaking to the right influencers, at the right outlets to reach the right target audience. And for more on how we approach events for an integrated marketing approach, encompassing content, PR and social media, you can watch our latest webinar by clicking here.

Retail has changed, both for better and for worse. Gone are the days of visiting a store and finding the product you want is out of stock or ordering something online and waiting days for it to arrive. Now, order before 11pm and you’re guaranteed next day delivery. Everything now revolves around convenience which, as a consumer, is great. At the same time, the high street is struggling. Almost every day we see another news story about a profit warning or a chain going into administration due to the “challenging retail climate” and “changing consumer habits”. However, there are plenty of actions going on behind the scenes that don’t quite make the national news, of technological developments ticking away in the background of the retail sector, all with the aim of revitalising the high street.

VR/AR

Virtual reality and augmented reality (VR/AR) is a widely discussed topic across all industries, not just retail. In fact, over the next few years its use is predicted to increase, from architecture and manufacturing, to interior design and medicine, as well as its use in gaming. VR allows designers and consumers to ‘see’ new cars, factories and houses before they’re built, or for surgeons to study a 3D duplicate of human organs to accurately diagnose conditions.

Although there’s still a way to go, we are seeing progressive take up of VR/AR innovation in the retail sector. For example, John Lewis recently announced it was implementing augmented reality for its customers to see what make up looks like on their faces prior to buying, with more than 300 lipstick brands to choose from. Similarly, M&S has invested in specialist fitting technology that uses 3D scanning to allow customers to find clothing that best suits their shape and size in a bid to cut down returns and bolster sales. Whiskey distillery Jack Daniel’s also released a new interactive AR marketing tool, that turns any bottle of its product into a pop-up like book that tells the story of its brand and history. The technology here is still evolving, but with the innovation in progress already, it will be exciting to see what more VR/AR can bring to the retail sector.

AI and Machine Learning

Numerous retailers currently use machine learning, but AI is still yet to be fully adopted in retail. The primary difference is that machine learning adapts to provide a human with the data and basis to make an informed decision, whereas AI adapts and makes the decision itself, so it’s arguably understandable that many aren’t quite yet at the stage of relying on robots. Yet the industry can establish trends and patterns that can tailor the consumer experience. On the retailers’ side, this is beneficial in ways such as cost saving, as machine learning today can identify changes in the weather or current affairs, for example, and over- or understock accordingly. And McDonald’s recently introduced AI technology that automatically suggests a McFlurry ice cream on hot days, as well as using number-plate recognition to offer customers their usual food order. Walmart also unveiled its new ‘store of the future’ last month, including AI-powered cameras to monitor inventory levels to determine whether shelves need restocking, or if fresh items have been sitting out for too long.

At the moment, these developments are new enough to be exciting, but given the accelerating speed of technological innovation, it’s only a matter of time before they’ll become commonplace in the retail sector. And with that in mind… surely the high street will then experience a real resurgence?

Technology has become one of the key drivers of social evolution and has been embedded in every aspect of our day-to-day lives. Since the launch of the smartphone around 15 years ago, I have seen first-hand how technology has transformed the way we interact with each other, how, as just two examples, it has opened our eyes to new methods of education and how it has provided us with the tools to take healthcare into the palm of our hands with wellness apps and fitness trackers.

I must confess, for me technology is both a blessing and a curse. I have mastered the art of procrastination by mindlessly scrolling through social apps; but I have also witnessed the benefit that technology can bring to everyday living, and how this can transform the most mundane of tasks into something interactive, engaging and ultimately enjoyable.

Take dating for example – since the mid-1990s the internet has revolutionised the way we network, meaning it is possible to e-meet a potential partner through social media and online dating sites such as eHarmony and Match.com. It’s an industry that’s expected to grow even further, with predictions stating that online dating will contribute more than £265 million to the UK economy by the year 2030.

As digital social interactions become more commonplace, it means that all types of relationships can thrive with the aid of technology and topic-based communities are able to come together without the boundaries of location. It offers social satisfaction without having to leave the house.

However, like all things in life, moderation is key. According to Market Watch, on average adults spend 11 hours per day watching, reading, listening to or simply interacting with media on one screen or another. The negative effects of excessive usage continue to hit headlines on a monthly basis.

Luckily, there are functions in place on most smartphones that can help you track your screen time and apps that encourage a balanced lifestyle. The Headspace app is a winner as far as bringing the practice of meditation to the masses, with scientific studies listing mental acuity, patience, productivity and sleep as just a few of the benefits associated with meditation. Another great app, Fooducate, works by offering users a personalised nutrition and ingredient analysis by using your phone to scan product barcodes. This is an increasingly popular method used by brands to make the experience more interactive so it resonates with the user, making them part of the experience. It perfectly demonstrates how the integration of technology can fit so seamlessly into your life.

With this in mind, I think that when it comes to the effects of technology on our lives, we need to accept that the world is becoming more digitised and that it is moving forward at a rapid pace. But when we want to slow down for a second and take in everything and everyone in front of us, here are a variety of apps that will limit our smartphone use – the true exemplification of how technology can help us achieve balance after all.

At Cloud Expo Europe, the UK’s biggest and most attended technology event, I had the chance keep up with the latest innovations in the ever-changing B2B tech landscape by attending the jam-packed speaker programme. Cloud Expo Europe covers everything from FinTech to DevOps, giving me the opportunity to listen to speakers and watch demos and exhibitions. Here are my three biggest takeaways from the event…

Technology is still revolutionising banking

The banking and finance industry has been one of the most disrupted sectors in the last five years due to the number of technology companies that are challenging the traditional banks. It was interesting to hear from HSBC and Allianz – their experiences are that it’s not only well-funded start-ups which are threatening their place in the market, but it’s also the likes of Amazon and Google who are looking to take a bite out of the traditional banks.

So, how are they adapting to keep up with the Fintech specialists? Axel Kotulla, Head of Enterprise Architecture at Allianz and James Bickerton, Global Head of Operational Strategy at HSBC both talked about maximising how they use data so that they can close the gap between what the customer wants and what the banks are offering them. At the moment only 0.5% of data is analysed so it’s no surprise that banks are focusing on investing in technology that will help them interpret data that is currently sitting there unused. Data allows banks to get closer to their customers, so they can give them a personalised experience, not just a one size fits all approach. This is where the FinTech companies have had the edge on banks in recent years: companies like Monzo gave their customers an end of year review, which gave people a snapshot of where they spent their money. It turned out to be a real hit, with many users sharing their review on Twitter, shocked at how much money they had spent eating out, for example. But by utilising this data banks have a chance of fending off the challengers in finance, but at the moment they still seem to be playing catch up to the newcomers.

Cybersecurity is more important than ever in financial services

There has been an unprecedented level of cyber attacks in the UK this year and the finance industry is still high on the list of targets for hackers. Listening to talks in the Future of Finance Theatre, it was clear that the complexity in the industry means that breaches can come from many different sources. The extra threat of attack is on apps, with 71% of hacks in the finance and insurance industry coming through apps. Companies need to plug every hole in their system because hackers don’t wait for the go ahead. A point made by a leading security expert was that the average timeline from identifying a weakness in a company’s system to hacking the system is one week, giving little to no time for the company to thwart the attack.

Whilst finance brands are still focused on strengthening their security infrastructure, there’s no reason why other industries should be complacent. Other industries including retail and healthcare still have too many vulnerabilities.

Digital Transformation is a dangerous buzzword

The most interesting speaker slot and the topic that most resonated with me was about ‘dangerous buzzwords’ by Lindsay Herbert who is an author and the Inventor & Senior Technology Leader at IBM. She talked about the ongoing megatrend: Digital Transformation and how much it is misunderstood. Here are some of the myths and misconceptions about Digital Transformation, according to Lindsay:

“We need a major budget for a Digital Transformation project to be successful”: Some of the most successful had low budgets.
“We have consensus within our organisation on what Digital Transformation means” Real-world evidence shows that this is far from the case.
“Business will revert to Business as Usual after a Digital Transformation”: it is a one-way trip with a single-minded strategic objective: make an organisation more adaptive to change.

She goes on to say that real Digital Transformation is about the organisation’s ability to react to using new processes, technologies and ways of working not about how much they have spent on new technology.

With so many expert speakers and exhibitions to enjoy at Cloud Expo Europe, it was impossible to take everything in, but these were some important points that stuck with me. If you want to get ahead of the curve, explore how we can support your business to break away from the overused buzzwords – and then there’s always the work we’ve done with the UK’s leading secure hybrid IT provider Pulsant.

Technology has become such a staple of everyday life, it’s almost impossible to imagine life without it — I speak from experience as a so-called ‘millennial’ who doesn’t know a world without internet. We’ve come a long way since the mechanical age in the late 1400s. In fact, we’ve come a long way since the invention of the internet and that was only about 30 years ago (not that I’d remember!). Today we use technology without even thinking about it; setting a timer on your phone, tracking your steps on your Fitbit, buying clothes, even turning on the radio in your car… it’s everywhere.

As consumers we almost take this for granted. But for businesses, it’s all about making sure they’re staying ahead of our expectations and their competitors. In fact, some businesses only exist today because of technology. Amazon is the obvious example, but fashion brands such as ASOS and Burberry have exploded in the last five years in particular, due to their online presence and general digital developments. All the big names in fashion are competing with one another to capture a bigger share of the market, attract new customers and retain their existing ones, increasingly using technology to achieve these goals. As a result, consumers are spoilt for choice and most make full use of this technology-enabled approach.

Take ASOS for example; founded in 2000, this online phenomenon has smashed through all the tech barriers and taken the online shopping world by storm. While it has experienced a few lows in its history, the trajectory has been undoubtedly up – and it reported a 26% increase on sales in 2018 over the previous year, with a whopping 18 million customer base worldwide. Every year there is something new that this company releases to keep its customer base interested, excited and most importantly, loyal. From video catwalks to virtual models demonstrating a variety of sizes per product, digital personal shopping via a camera on an app or same day delivery, ASOS has mastered how to keep its customers constantly wanting more.

The two worlds of fashion and technology have come together once more and made perfect harmony in-store with fast fashion giant, Zara. Its Westfield London store has an entire digital floor dedicated to purchase and collection of online orders. Shoppers simply enter a QR code that they received with their online order into the iPads available around the floor, and pick up their purchase within minutes – no human interaction required. One might wonder when the time will come whereby human shop assistants won’t be necessary at all. If that wasn’t good enough, Zara has now introduced self-service checkouts to help bid farewell to those long queues and say hello to new and intrigued customers. I’m sure you’re familiar with the blood curdling phrase, “unexpected item in bagging area”, yes? Well gone are those days because not only does the customer operate the till themselves, they just simply hold up the product to the screen and it will recognise it, no scanning or beeping or making sure you find that teeny tiny hidden security tag.

And it’s not just the fashion industry that technology is seeping into; world renowned cosmetics brand L’Oréal has introduced augmented reality makeovers in its Chinese and Korean stores. Shoppers can now walk right up to a concession stand and see exactly the product they want on themselves without even having to swatch it – its AR technology applies digital makeup through the mirror and even recommends products suited to you. Now that’s clever!

Technology is ever growing and constantly impressing all of us. We know technology today won’t be the same in a year’s time which I think is really exciting. Who knows, maybe my dream of being here the same time as flying cars really isn’t that far away…

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Technology is powering significant change across industries that were once seen as established pillars of society.

Financial services, healthcare and energy are just three that have experienced transformational change over the last decade or so. Naturally there are significant external factors such as industry regulation, macroeconomic trends or global initiatives, but it is technology, the data revolution and various offshoots that are enabling change.

And what do all these industries have in common? There are an increasing number of disruptive firms willing to make things better and easier for consumers, breaking down and reimagining complex market problems at the same time.

The energy sector is a prime example of a once monopolised industry that is undergoing structural changes. Whether energy production, distribution, storage or usage, they are all highly important and often with high growth, with a shifting vendor landscape inevitably looking to grab their share and navigate the precarious and confusing political winds.

Related to various aspects of the energy market comes the numerous dependencies and links that it has with a more sustainable Built Environment industry. Whether as a result of initiatives like BIM Level 2, the heart-breaking disaster at Grenfell Tower or the enhancements to the places we live and work to ensure we can better withstand floods as our climate changes, both industries are now full of companies with a common mentality.

Unseating incumbents, unsettling the establishment, empowering change; it’s now par for the course for the disruptors and makes for great PR as part of an integrated marketing mix.

If there is one thing we understand, it is how to take firms that are catalysts for change in their markets and tell their story to the world so their users can experience what ‘better‘ is. Whether it’s Glasswall Solutions in the sphere of cyber security or Fraedom in Fintech, we understand the demands of innovative, agile firms and what PR can and should achieve for them.

We find these types of fast-growth organisations understand that beating the competition will never be achieved by doing things the same old way. This in turn requires a new way of looking at communications.

Signing up to a monthly retainer and buying hours on a timesheet, simply won’t move the needle for these disruptive firms, and this applies to the energy and built environment industries now more than ever. Understanding these markets is vital for their agencies, but at the same time, it’s in the agency’s interest to burn through those hours “straaaategising”, then asking for more money when it comes to actually deliver something of value.

Fast-growth firms need context, action, a clear strategy and defined goals.

We are deliberately different, having ditched retainers long ago, we build bespoke campaigns consisting of specific deliverables, all up front and agreed at the outset. Against this activity, we agree strict performance commitments to judge success against – and underpin them by a formal Service Level Agreement offering a pro-rata fee rebate if we fail to hit these targets. There’s more about this here.

Suddenly the barriers to success are removed. Firms have confidence in what they are receiving for their money, knowing that we are incentivised to deliver proactive and effective campaigns which bring about changes in perception and in life, or risk giving them money back! Our client roster is packed with firms that have benefitted from our unique approach, including those in the built environment such as Kone, UK BIM Alliance and Autodesk.

Disruptive firms require disruptive PR and communications – and that is something we can confidently offer.

Any idea what the top data trend is for 2019? Three years ago, Gartner said blockchain was “near the peak” of its hype cycle for emerging tech — however, it has since been downgraded to number nine. With Gartner announcing the latest data and analytics top ten this week, it’s an opportune moment to see what will be making the headlines. Let’s run down the list:

Trend No. 1: Augmented Analytics

Augmented Analytics is the next wave of disruption coming our way. It uses machine learning (ML) and AI techniques to transform how analytics content is developed, consumed and shared.

Trend No. 2: Augmented Data Management

Augmented data management leverages ML capabilities and AI engines to make enterprise information management categories, including data quality, metadata management, master data management, data integration as well as database management systems (DBMSs), self-configuring and self-tuning.

Trend No. 3: Continuous Intelligence

Continuous intelligence is a design pattern in which real-time analytics are integrated within a business operation, processing current and historical data to prescribe actions in response to events.

Trend No. 4: Explainable AI

Explainable AI in data science and ML platforms, for example, auto-generates an explanation of models in terms of accuracy, attributes, model statistics and features in understandable, real language.

Trend No. 5: Graph

Graph analytics is a set of analytic techniques that allows for the exploration of relationships between entities, such as organisations, people and transactions.

Trend No. 6: Data Fabric

Data fabric enables frictionless access and sharing of data in a distributed data environment.

Trend No. 7: NLP/ Conversational Analytics

By 2020, 50 percent of analytical queries will be generated via search, natural language processing (NLP) or voice, or will be automatically generated.

Trend No. 8: Commercial AI and ML

Gartner predicts that by 2022, 75% of new end-user solutions leveraging AI and ML techniques will be built with commercial solutions rather than open source platforms.

Trend No. 9: Blockchain

The core value proposition of blockchain, and distributed ledger technologies, is providing decentralised trust across a network of untrusted participants. The potential ramifications for analytics use cases are significant, especially when leveraging participant relationships and interactions.

Trend No. 10: Persistent Memory Servers

Persistent memory represents a new memory tier between DRAM and NAND flash memory that can provide cost-effective mass memory for high-performance workloads.

While some of the trends are easier to comprehend, for non-data specialists, than others, it’s essential for business leaders to at least know what they are and consider how one or more could improve their business processes. Doing so will help them determine what skills sets and infrastructure they require to run successful operations.

While the wintry weather definitely caused inconvenience and chaos last week, it has certainly become so much easier to keep a busy work life on track and stay efficient during challenging weather conditions. Thanks to technology, not only can we work from the comfort of our own home, but we can also better understand the changing weather and plan for minimal disruption.

Some years ago, having a ‘snow day’ ultimately meant that you could forget about achieving anything work-related. Travelling to the office was near impossible and VPN did not have all the wonderful qualities we are so familiar with now. Technology has since enabled us to carry out most, if not all, of our office duties from home and deliver equally high results. If you’re worried about team communication when you can’t reach the office, there’s no need. There are countless ways to maintain quality contact with your colleagues and continue working closely, whether that‘s by email, in an online meeting room, Skype or by phone. In an agency like ours, the use of technology ensures we deliver a high-quality service to all our clients.

The way in which technology can so accurately forecast the weather has done wonders for the working snow day. With this knowledge, businesses can be fully prepared for a ‘day out of the office’ and can plan a smooth-sailing schedule. More significantly, technological forecasting can now enable us to actually get to work – authorities can be made aware of vulnerable transports links, giving them an opportunity to make the journey possible for intrepid commuters. The development of IoT smart city technology is another way in which councils are tackling these issues and identifying areas at risk. One example of this is smart tree technology. Using tree sensors, councils can collect data which measures the movement of trees and evaluates their stability and overall condition. If, for example, heavy snowfall has put a tree at risk of falling and disrupting traffic flow, councils will be notified and can take immediate action.

We are even seeing the effect of technology on snow days at schools – a recent story from the BBC told of a new ‘e-learning day’ for students in the US whereby they are required to work from home.

Despite all these technology advances, the future of the traditional snow day is unclear. The need for a physical office is declining for some businesses due to the increasing use of IT solutions and some companies already operate solely through virtual workspaces. What’s more, with ever-evolving smart city and transport technology, we may once and for all beat the travel chaos!

Long gone are the days of clicking through Teletext pages or reading the TV Guide to see what programmes you wanted to watch over the next week – aside from the regularly scheduled soap slots.

According to a new report from Ernst & Young, 30% of UK viewers say streaming is now their primary mode of viewing TV and film content at home as many consumers are continuing to ‘cut the cord’ on paid-for TV services and control their own viewing experiences. This is the same story across the pond too; in fact twice as many (60%) US households have ditched the cable.

Simply put, ‘cord cutting’ is the term for cancelling cable packages in favour of streaming services like Netflix, Amazon Prime and Hayu – while also using catch-up and on-demand services provided by traditional broadcasters.

Since the introduction of Netflix in 1997 – becoming more popular in 1999 when it first adopted a monthly subscription model and reaching 20 million subscribers by 2010 – video streaming has boomed, and it shows no sign of slowing down. Even traditional broadcasters are now having to follow suit and offer customers more flexible viewing platforms, with big names in the entertainment business also cashing in on this trend.

One of the players entering the market is Disney which will be launching its own on-demand service, aptly named Disney+. Slated for launch in Q4 this year, analysts are already predicting Disney will sign up over 55 million international subscribers in the first five years alone. Time will tell if it can hit that kind of scale.

One of the biggest drivers of this change is the large sums of money being pumped into developing and marketing new content – The Economist projected in June last year that Netflix was going to spend almost $13 billion on original programming in 2018.

Alongside this, the advances in HD quality, and now Ultra HD/4K, technology and faster broadband infrastructures has allowed the video streaming giants’ content to be viewed anywhere, across a range of devices, at any time and all in high quality. As a result, viewers are ditching paid-for TV in favour of the simplicity of streaming, while avoiding sign-up fees, confusing bundles and long-term contracts which typically come with cable packages.

Streaming providers have also mastered the art of cleverly using data to add value to the whole experience, personalising customer profiles and offering programme recommendations based on previous viewing. This beats the 30-word blurb you were given in the TV guide to help you decide what to watch…

During the last 20 years we’ve seen first-hand how the broadcast sector has experienced rapid rates of change as it continues to meet consumer demand and remain up-to-date. It’s going to be interesting to see what developments are ahead in the race for subscriber numbers and whether the cord is going to be cut for good.

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