Super Bowl 50 Goes Super Savvy


This year’s 50th anniversary of the Super Bowl promised to be the most spectacular yet, and it didn’t disappoint!

Of course the game was as mighty as ever, but the Super Bowl wouldn’t be so “super” without the entertainment that gets everybody talking. For example, Beyoncé scored again, owning the label of role model for women everywhere with her incredible performance. Even then, the power of social media was proved once again when people took to Twitter to debate the moment she seamlessly recovered from what looked like a stumble during the performance — her fans definitely had her back.

Unfortunately for Beyoncé, it is the most watched show every year — but did you know that just under half of Americans actually tune in? While we think the whole country is watching, glued to their seats, the actual figure is consistently around 45{20156fe61baea400d2663eb990f17abdabeb6ef183a2129287a793abd8ac1d8a} of the population each year.

Despite that percentage sounding lower than you might expect, a whopping 118.5 million viewers tuned in to see Katy Perry’s 13-minute performance, making it the most-watched halftime show ever according to Nielsen data. The appearance with guest stars Lenny Kravitz and Missy Elliott topped Bruno Mars‘ show last year by 3.2 million viewers, and previous to that the record holder was the Mars performance back in 2014.

Not only was the number of viewers huge, the ticket price went up to an all-time high this year, selling at $8,000.00 on average, with a face value of between $500.00 and $1,500.00, according to Huffington Post. Ticket holders were not spending their money in vain, however, because this year the Super Bowl went savvier than ever before with its technology.

Spectators at the event could engage far more than any previous year by using their mobile device, thanks to 1,300 of Aruba’s latest 802.11 access points being installed around the Levi’s stadium — equating to Wi-Fi being installed every one hundred seats according to Network World. With a network built to take twice the amount of traffic of a normal event this size, fans were encouraged to get involved with all aspects of the event using Facebook, Twitter, Snapchat and more. Another main focus for fans to engage was the Levi’s Stadium app, VenueNext. Designed to further enhance the whole experience for the user, it provided mobile ticketing, and the ability to order food right from their seat. The app also provided real-time replays of the game by using “game center”, so no matter where the user was in the stadium, they would never miss any of the action!

Another huge update for 2016 was the camera system, with the introduction of a suite of 70 cameras filming the Super Bowl. This was a big jump from the 40 cameras that covered last year’s game! The ‘showstopper’ standing out from the other cameras was the Eye Vision 360, which is a replay camera that has the ability to record 360 degrees of video. You can pause the game at any moment, look at a 360 degree view of play for that all important shot, and then continue the game.

With the Super Bowl making more money-per-minute than any other sporting property in the world according to PR Week, it is exciting to think of what amazing technology we might see at next year’s event — and of course look forward to which celebrities will be providing us with another all-star show!