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- Category: Case Study
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- Creative PR’s role in branding a successful B2B business
- CES 2020: Move over Mr Terminator, artificial humans are right here, right now!
- PR Trends Set to Shape the Industry in 2020
- From all angles – why social media is critical to M&A activity
- Why we can’t leave the apostrophe for dead
- The technology paradox – are we removing the human from human resources?
- Back to the future or back to the drawing board?
- The future of shopping: AI, personalisation and magic mirrors
- Event insight: more questions than answers on the route to highways sustainability
- How to eBook: make the most of industry events
- Apple’s New Streaming Service: Plus or Minus?
- @ Work with Alex Eve
- Where now for Mark Zuckerberg and Libra?
- Keeping up with the ever-evolving English language
- Making Mental Health Awareness much more than a day in the diary
- The art and science of content planning
- What Happened to Thomas Cook and Forever 21?
- We’re changing tech PR…for the better
- @ Work with Georgie Wenlock
- Steering into the skid — turning a PR disaster into an opportunity
- @ Work with Amber Chawner
- Different by design: the role of branding in the changing financial services industry
- How technology has changed employee and business thinking
- Our team of Content Creators share their entertainment highlights this summer
- How do we better balance society’s ambition to have a fully connected world?
- Can original content keep Netflix on top – or is it time for a new number one to take its place?
- Powering a greener Ashes cricket series
- Leading B2B Electricity Supplier Appoints Whiteoaks International
- @ Work with Bekki Bushnell
- The London Launchpad; How PR helps AI firms enter new markets
- Talking to me? Getting language right matters, even for bots
- Wimbledon serves up AI to enhance the fan experience
- How is technology encouraging us to be more environmentally friendly?
- Facebook cashes in on the fintech space
- Dedicated writers lead to dedicated outcomes
- Four traits needed for a career in B2B Tech Public Relations & Communications
- ’A poor worker blames their tools’: is it right to blame technology for our problems?
- Results-Driven Tech PR For The Transformation Age
- @ Work with Alex Sweeney
- Actively looking for a problem comes before constructing the cyber security solution
- Whiteoaks News: Supporting Ark Cancer Centre Charity
- The (Virtual) Reality of Retail Technology Trends
- @ Work with Simon Coughlin, Senior Account Director
- Generating Leads: Proving Communications Worth with Marketing Automation
- Whiteoaks News: Celebrating Industry Recognition From PR Week and The Holmes Report
- Can financial regulation in the UK keep up with the new wave of technological innovation?
- Surviving in Sin City – NABShow 2019
- Artificial Intelligence and its role in the Fourth Industrial Revolution
- Smarter phones for smarter lives?
- Buzzwords: a necessary evil or multiple shades of grey?
- Events part one – Content comes first: reviving the lost art of event storytelling
- Events part two – Turning an event into a prime media relations opportunity
- Events part three – Getting the most out of your social media strategy at events
- How to make your voice stand out from the crowd
- @ Work with Hannah Buckley, Whiteoaks Content Creator
- Three things we learned at Cloud Expo Europe
- The future of fashion and beauty… it’s now
- Gaining energy: disruptors must take a fresh approach
- We’re Breaking up With the Cloud… Surprised? Find out why…
- The tech list that a lot of data professionals have been waiting for… Gartner’s top ten data and analytics tech trends for 2019
- Why it’s not all about the money, money, money with social media influencers
- Snow Business – how technology transformed the ‘snow day’
- Are we ready to cut the cord on paid-for TV?
- @ Work with Jo Mackenzie, Whiteoaks’ newest addition to the writing team
- Glen Dimplex Heating & Ventilation appoints Whiteoaks International to drive PR efforts
- Whiteoaks News: Our debut in the Top 50 B2B Marketing UK Agencies Report 2019
- Technology in business – a constant evolution
- From voice assistants to vibrators, CES puts consumers first
- A Perfect Match: ABM and ABS – goals, benefits and challenges
- @ Work – with Lauren Phillipou, Whiteoaks Junior Account Exec
- Innovating with the innovators at Fintech Connect
- Whiteoaks News: Winner of a European Excellence Award 2018
- Time to drop the C-bomb… What will you be doing over the Christmas and festive break?
- The data portability challenge for Regtech
- Good content is good… but why have good when you can have it all?
- What has the Mars landing and your #marketing ambitions got in common?
- Forget PR vs SEO – building better awareness online starts with quality content
- Heading to the high street this Black Friday? Don’t be fooled by festive fakes
- Fintechs and financial institutions: making potential partnerships a business reality
- How high street stores can use technology to compete with online retailers this Christmas
- Keeping up with the Oaksers – Meet Tom Addison, Business Development Executive
- What does the Autumn Budget 2018 mean for tech businesses in the UK?
- Whiteoaks News: Whiteoaks International Strengthens Leadership Team
- Guest blog: A Q&A with the DMA
- Why do we work in groups?
- Whiteoaks News: Social Media and Email Marketing Most Effective Communications Methods
- How your brand can stand out from the crowd during seasonal peaks
- A Perfect Match: ABM and ABS – research infographic
- The www Founder’s World Domination – what does this mean for PR and Digital Marketing?
- Guest blog: Targeted B2B marketing has never been more important
- A Perfect Match: ABM and ABS – research by Whiteoaks International
- Getting PRide back
- @ Work – with Emma Walker, Digital Account Lead
- Is the four-day working week possible?
- Proving its worth: anchoring digital into integrated marketing
- Hastee Pay appoints Whiteoaks International
- Retailers of all sizes can benefit from the artificial intelligence revolution
- Tech PR for Fast-Growth Firms – What Should You Consider?
- Keeping up with the Oaksers – Meet Samantha Eastburn, Digital Account Executive
- Paging Dr. Robot…How technology has affected our health
- After A-Level results day, what does the future hold for professional PR and marketing qualifications?
- International PR: bridging the gap between all or nothing
- Our team recommends the books, TV shows, apps and magazines on their summer R&R lists
- Hacking through the noise around cyber-crime requires honest PR expertise
- Content with intent – finding meaning among the madness
- Whiteoaks International hired to launch new cyber security business
- There’s a better way to guarantee results from B2B Tech PR
- Communicating by text or voice: what are our smartphones really for?
- Unleashing the power of buyer personas and account-based marketing
- Why Christmas always starts early for retailers, press and PRs
- Our ‘Keeping up with the Oaksers’ blog series continues with Junior Account Executive, Zachary Hodges
- A unified force – why integrated marketing campaigns matter
- How to hijack the news
- @ Work – with Charlotte Causley, Whiteoaks Account Manager
- Designed to deliver – three top tips for designing an impactful brand
- How digitally healthy are you?
- REPL Group appoints Whiteoaks International to support fast growth in retail and logistics sector
- Why are so many businesses socially awkward?
- Another one bites the dust. The Tesco Direct closure proves nothing does Amazon like Amazon
- The Great British Face-Off
- Retail Business Technology Expo 2018 – our report
- Whiteoaks News: Number one technology agency outside of London
- @ Work —with Jordan Aylward, Whiteoaks Digital Content Creator
- Stranger things do happen: how has a British 14-year-old made the TIME 100 list?
- Six ways for retailers to enhance employee engagement with technology
- Regarding Retail: What the Tech?
- JD Wetherspoon leaves all social media platforms: analysis
- Whiteoaks News: Agency celebrates 25th birthday year and enters a new era
- Technology caused a decline in personalised retail experiences in the ‘50s. What if it can revitalise customer experience in 2018?
- How businesses are preparing to tackle tomorrow’s world
- Whiteoaks News: Apprenticeships pave the way for UK’s future business leaders
- Technology – A positive or negative?
- GDPR – the chance for marketers to close the gap between consumer expectation and reality
- Understand your impact – that’s the best measurement of PR
- Keeping Up With The Oaksers – Meet Bekki Bushnell, Senior Account Executive
- The internet has created an environment for fake news – the PR industry must fight back
- InterSystems appoints The Whiteoaks Consultancy to launch new data platform to the financial services market
- Wilson, I’m sorry! PR must not be an island.
- Keeping Up with The Oaksers – Courtney Heron, Junior Account Executive
- Why media relations is a full time job
- Almost 25 – and there’s still so much more to do…
- The ‘rise of the robots’ – why it’s not all bad news
- #WOinsights Twitter chat round-up: How can PR support sales?
- Keeping Up with The Oaksers – Emily Fishburn, Junior Account Executive
- Six technology trends that will shape the world in 2018
- Thought leadership in the B2B marketing mix – does it still resonate?
- The real questions marketers should be asking at the start of each year…
- Will the UK tech boom continue?
- 3 New Year’s Resolutions for B2B tech companies in 2018
- Thinking about the global PR picture
- How AI will impact the PR industry in 2018 and beyond
- What contented content creators do at Christmas
- Keeping Up With The Oaksers – Simon Moss, Business Development and Marketing Manager
- The lost art of copywriting in PR – and why it remains immensely important
- Why specialism trumps generalism in the quest for PR success
- Are you listening?
- Keeping Up With The Oaksers – Ollie Horsley, Content Creator
- What makes a great Christmas campaign?
- Is social out to break you or make you?
- Sprout Agency Partner Day 2017
- What does AI mean for the workforce?
- Keeping up with the Oaksers – Jonny Kerr, PR and Marketing Intern
- Keep calm and plan your crisis comms
- A Better Way – The Key to International PR Success
- Why your B2B social media strategy needs a face.
- Keeping Up With The Oaksers – Scott Lunn, Account Executive
- Will your job be lost in the next 10 years due to AI?
- What Makes a Good Client?
- Top tips for international PR – the third way
- Always Be Social
- How to write impactful copy
- The importance of strong media relations
- The benefits of social listening
- PR and its place in the integrated marketing mix
- How to run a successful media event
- Creativity that delivers
- Back to school – How to write a B2B technology press release
- Location, location, location
- Keeping Up With The Oaksers – Alex Sweeney, Account Executive
- Feeding the sales machine
- Are buzzwords killing storytelling in PR?
- My first month as a Junior Account Executive
- Ecrebo selects The Whiteoaks Consultancy to drive business expansion
- Fraedom selects The Whiteoaks Consultancy to tackle fintech scene
- Trump, Chris Evans and Coca Cola – All Food for Thought for Today’s PR Teams
- Keeping Up With The Oaksers – Suzanne Griffiths, Managing Director
- Influencer Marketing – Where is it going?
- Is AI about to drive real music off the charts?
- It’s just a bit of friendly chat (bots)
- How should a fast-growth company approach PR?
- Keeping Up With The Oaksers – Daniel Bailey, Digital Account Lead
- A half-day with the PRCA – what does the future hold for media and PR?
- #RoomForManchester
- How can you share healthcare data and still keep it secure?
- 5 tips for getting PR basics right
- Survey Power
- Why is measurement important when it comes to PR?
- PR Strategy Should Not Be Made Complicated By Idiots
- A little more conversation please
- Water time to be alive
- Are we still ruled by brands or are we losing our label?
- Storytelling in PR must have a purpose
- Three months at Whiteoaks – a lifetime of experience
- VR – what’s next for the tech revolution?
- Is the art of communication dead?
- Is Boutique Best?
- Are We All Just Sales Support?
- For Fake’s Sake, What’s Going On
- Alexa, are you listening?
- Health and fitness has found a new life through technology
- Digital fashion start-up selects The Whiteoaks Consultancy
- Whiteoaks gave me the experience all graduates deserve
- The gravitational pull of sub-box services is hard to resist
- The Whiteoaks Consultancy appoints Andrew Marsden to board
- Contactless Continues to Conquer in 2017
- 2017 Technology Trends… Will be discussed in a different blog post
- Does the UN fear The Terminator?
- The tech world in 2016 and what to expect in 2017
- Autonomous cars competition drives innovation
- “Christmas is coming” – eBay offers a Stark approach to holiday shopping
- Is the world ready for an AI judge?
- Could virtual reality save the high street?
- This blog is tangentially related to the United States 2016 Presidential Election
- Kaseya selects The Whiteoaks Consultancy to manage public relations activities in the UK
- Sweden really is putting its cash in the attic, and we should follow their lead
- Mission Critical for Economic Prosperity
- A reflection on work experience at Whiteoaks
- The Whiteoaks Consultancy expands International Network with US partner Version 2.0 Communications
- Hold the brand loyalty, I’ll take my latte to go
- The Whiteoaks Consultancy announces partnership with Zadro
- The Psychology of Sales and Burning Phones
- The first rule of avoiding a PR crisis – never make assumptions
- Keeping the mystery alive in a world of social media
- 140 Characters is Dead, Long Live 140 Characters
- Mel and Sue quit Bake off and Whiteoaks gets a new website – what a week!
- A real hit for data sharing?
- Whiteoaks Promotes Susan Richter to Head of Content
- The Whiteoaks Consultancy study finds ROI is top concern for companies investing in PR
- Will AI be able to write our box office hits for us?
- Gold medals all-round for the new technology at Rio 2016
- Work Experience: An Introduction to PR
- How much for a tummy tuck in Mexico?
- Customer engagement — Pokémon Go, a novelty way to catch ‘em all
- The sky is the limit for flying tech
- Strawberries, cream and big data
- Keeping it social when it comes to M&A
- How festivals are at the frontier of tech
- Notes from the City of a Hundred Spires
- Why Everything in the Garden isn’t Always Lovely
- How to control the Eiffel Tower
- An avocado, a fist pump and a clown – how emoji is now the UK’s fastest growing language
- Is Twitter set for a change in character?
- Can AI write the perfect novel?
- Against all odds: Better odds on a Kardashian becoming President than Leicester winning the Premier League
- Rubbing shoulders with the great and the good at NAB
- GetItRightWithAGenuinePRTeam.org
- Spaghetti Juncture – A Whiteoaks writer has a pasta-influenced epiphany on thought leadership
- How not to corrupt a chatbot
- On demand TV the death of the DVD?
- Meeting the Saints of Sin City at NAB
- The Surprise Effects of Social Media on Today’s Teenagers
- Retailers, leave my inbox alone!
- A Very Social World T20
- Is ‘snooping’ bill a step too far?
- Advertisers “love” the new Facebook Reaction feature
- Kicking off “broadcast season”
- The real debate in the “sharing economy”
- Super Bowl 50 Goes Super Savvy
- Leave the drone alone
- Live-streaming is about to go-pro!
- Spaceman, I always wanted you to go into space, man
- David Bowie: The man who fell to Earth – and started an internet revolution
- 2016: The year of exciting tech
- And a partridge in a pear tree
- CEOs are no longer safe
- If it’s Good Enough for Roger, it’s Good Enough for Me
- Why should your brand be on Snapchat?
- Can brands build trust in the information age?
- Technology – is it a hero or villain at times of crisis?
- From Humble Beginnings To National Event
- Why now is the perfect time for a business to be on social media
- Our data is under attack…get used to it!
- Our data is under attack…get used to it!
- A muscle man, a calendar girl, a beauty queen & a playboy – are the new Apprentice candidates raising awareness of entrepreneurship?
- Hoverboards are illegal to use on our streets – what would Marty McFly think of that??
- Should smartphones carry a warning?
- Ready, set, spend. Are you prepared for Black Friday?
- Why journalists should probably be nicer to PR people
- Perfecting the Process at MEPEC 2015
- The outlook is good — a look into the future of IBC
- Contactless sport? The rise of retail technology
- The force is strong in the world of CGI
- The force is strong in the world of CGI
- “A” Pretty Little Social Media Cock-Up
- Wearable technology and why it may be getting under your skin
- Weighing up Apprenticeship and University pathways
- Online teenage shenanigans and embarrassing posts could soon be a thing of the past
- Hacks versus Flacks 2.0
- Pet technology – the 21st century ‘Lassie’ for dog-owners
- Lifelike Robots – Why it’s a Future that’s Closer than You Think
- How is technology acing the centre court?
- Forget 3 to 5 working days, it’s all about Amazon’s 1 hour delivery!
- THE SUBSCRIPTIONS REVOLUTION
- Looking back at marketing and the General Election – Where did it all go wrong?
- Who really controls our data?
- Is technology taking your job?
- Making a hash of the #
- Pub golf – how social media can dig you out of a hole
- No politics at the dinner table – but what about social media?
- The force is strong as rumours gather pace
- Tech support: the innovations aiding recovery efforts in nepal
- It’s mobilegeddon out there!
- A digital general election – will we soon be tweeting our votes?
- What next for raheem sterling? Crisis comms courtesy of whiteoaks?
- Twitter is, once again, transforming the media landscape
- Respect thy follower: how to clean up your act on twitter
- Wise move for the pm
- High flying apprentices the future for many businesses
- Twitter engagement – a good batting average
- The day the rivers ran red with green party blood
- Are driverless cars a steer in the right direction?
- How to survive an event as a pr pro
- How to manage a crisis the right way and stop customers feeling sad!
- The first social election – why politicians are taking to social media to reach the electorate
- The hall of shame – the top 7 embarrassing media moves
- Wearable cameras – changing the perception of perspective
- Is it time for flying cars yet?
- The science behind santa
- Uber-bad pr: how to make enemies and alienate people
- #THETWELVEDAYSOFXMAS
- Twitter tackles the holidays with discount feature for retailers
- Taxi for uber!
- Social media – the gift that every business has on their christmas list
- Jargon or evolution? Why buzzwords can soon fizzle out
- In my view…
- To ai or not to ai? That is the question
- Hashtags for pr
- The social media generation
- Technology, a great ally against ebola
- Young viewers turning off
- Ello – the latest stab at creating a facebook killer
- Social media killed the email star
- That’s a wrap – ibc 2014 in a nutshell
- What your social network says about you
- From spain, with love
- Television binging… are you guilty?
- Using social media for a good cause… the end of traditional fundraising?
- Facebook is invading my privacy!
- Strike a pose – why the #selfie matters
- How can brands use spotify?
- Live tweeting from this year’s guardian activate summit
- How famous brands found their names
- Too many passengers but not enough mechanics – addressing the it skills gap
- In-tweet shopping could be just around the corner.
- Mapping out the future – how to take data into a new dimension
- Who takes the credit for britain’s booming tech sector?
- Top five weird tech in sport – summer 2014
- Dear sir, with #love?
- The power of a paddy power pr stunt
- 30 years and still going strong, happy anniversary tetris!
- “world cup fever” – facebook’s plans to track the event in real-time
- The rise of the “internet of customers”
- Remember the 13th of may
- Twitter’s second earnings: a bird’s-eye view
- Beauty and brains: the unstoppable partnership
- What does it take to be an elite business?
- Has twitter lost its creativity?
- The work experience dilemma
- Is it time for pay tv operators to call time on the set top box?
- Is the follow-up phone call dead?
- Blazing a trail without consequence?
- 1 trade show, 2 days, 19 keynotes, 52 press, 36 briefings, 2 pizzas and a hypnotist
- The oscars – a social affair
- Blurred lines of pr: beyonce, bloopers and a #pricelesssurprise
- The secret to success lies in… the wookie?
- Don’t forget the silent majority
- DRINK COCA COLA, PLAY QUIZUP…
- Cool runnings: a true dodgecoin story
- The social media paradox
- The ghost of christmas future can keep his claus off my little boy, or how i learned to mix metaphors
- Uk tech talent – go forth and prosper?
- The changing internet domain space – from the improbable to the inevitable
- Latest technology round-up
- Senior account executive simon moss considers work/life balance
- Forget wearable tech – the future lies in your pocket!
- The evolution of the english language – what’s not to “like”?
- Aerial’s dead – let’s flix the future
- What’s next for apple?
- Latest technology news – weekly round-up
- A world famous (ex) hacker touched my laptop (and i’m ok)*
- What makes a great pr event?
- 3d printing goes to space!
- Happy birthday, google!
- Time for a games industry pr upgrade?
- Latest technology news – weekly round-up
- Can wearable technology benefit businesses?
- Hegemony, ivy lee and the press release
- Work-life balance: is your smart phone tipping the scale?
- Latest technology news – weekly round-up
- The value of work experience vs. A degree
- Yotta selects The Whiteoaks Consultancy to support international expansion
- Omnico selects The Whiteoaks Consultancy to grow brand name
- Open – But Never Out of Control
- Next Generation Lead Generation
- Driving Sales Through Social Media
- Category: Video Testimonial
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