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- Category: Articles
- The importance of storytelling in B2B tech PR
- Bringing senior leadership along for the ride – why strategic communications start at the top
- Cut-through on camera – explainer videos that turn data centre complexity into a sales pipeline
- Maximising owned research: The power of data-driven PR in B2B technology
- Going global with SaaS: How Performance PR can help you land in new markets
- What is digital PR?
- Fintechs under fire: Can PR help you survive the pressure?
- Aligning PR and SEO for lasting visibility
- Three steps to respond quickly and transparently in a crisis
- The role of AI in B2B tech PR
- Stand out from the cloud: Performance PR for digital infrastructure brands
- Strengthening business influence through personal branding
- Simplifying complex healthtech language for end audiences
- Whiteoaks International passes PRCA CMS for continued gold status
- Trust in cybersecurity: Earn it, keep it, grow it
- Three reasons B2B tech brands should invest in research
- Apply people power to social media strategies
- Think PR is a waste of time? Think again…
- Turning leaders into industry trailblazers
- Whiteoaks named a Top 50 B2B Marketing Agency in 2025
- Building trust and authority with expert-led roundtables
- Should you still use hashtags in 2025?
- New eBook: Facing the music
- Leveraging LinkedIn for an effective thought leadership strategy
- Four B2B tech PR trends to watch in 2025
- Should B2B tech brands rush to Threads and Bluesky?
- The podcast: An emerging outlet for B2B tech thought leadership
- How creative maximises Performance PR
- Strengthening your reputation to supercharge lead generation in B2B Tech
- Driving product launch success with engaging demos
- Stand out from the crowd: Boost brand awareness with industry awards
- Maximising event attendance to become a thought leader
- The voice(s) of expertise within integrated Performance PR
- What is Performance PR?
- Navigating PR strategies for enhanced brand visibility and investor demands
- Local PR strategies for local audiences
- Maintaining growth momentum for scale-ups with Performance PR
- Target setting for Performance PR
- Whiteoaks International Achieves CMS Accreditation
- The evolution of PR into a strategic approach for growth
- Leveraging PR to drive visibility and credibility for B2B innovations
- Struggling to unlock top-tier media coverage in-house?
- A guide to how KPIs in PR should support your business goals
- Unlocking access: The fix for spokesperson gridlock
- Maximising PR impact amid budget constraints
- From Strategy to Story: Unlocking the Power of Content in B2B Tech
- Whiteoaks International Strengthens Team with Three Senior Appointments
- B2B Video Trends 2024: AI, Short-Form, Live, Immersive Experiences
- Steering a Clear Path: The Vital Role of Vision, Mission, and Values
- Back to basics for PR professionals in a tech-dominated era
- Native B2B tech PR intelligence that helps AI companies drive growth
- Unlocking the Creative Potential of Strategic PR for Business Growth
- How Strategic Communications Can Power Your Post-Investment Growth
- How PR Can Propel US Tech Firms into the UK Market
- Harnessing the Power of Strategic Creativity in Public Relations
- 75 years of the NHS: the new opportunities for MedTechs
- Igniting Growth with Strategic PR
- Unleashing the Power of Strategic PR
- ChatGPT – what’s the big deal?
- The whys (and how) of optimising your business LinkedIn profile
- No more LinkedIn carousels? No problem
- There’s a new LinkedIn tool in town
- Is marketing worth it?
- Marketing budgets in the spotlight – how to justify your investment
- The answer to the million-dollar PR question
- Getting the right resource in the right place
- The agency vote: why start-ups should take advantage of agency expertise
- The “more” factor
- Paid social… does it benefit a brand?
- Wading into the debate: Should PR agencies guarantee coverage?
- Fintech can’t take a one-size-CFITs-all approach
- Making PR work during a downturn
- Life Before PR
- Can PR help you grow during periods of economic uncertainty?
- Five reasons why video marketing is important
- 5 Steps To Writing A Winning Award Entry
- How to accelerate your Enterprise Technology PR strategy
- Three ways to improve your cybersecurity PR campaign
- Accelerate your social media strategy
- Five content marketing trends to watch out for in 2022
- 2022… ready or not, here we come
- Digital PR & SEO: three reasons they should be working together
- Why PR is good for fintech startups
- A brand new world
- Spotlight: The Question of Trust talks to… Gail Cook
- Spotlight: The Question of Trust talks to… Helen Aboagye
- Digital marketing: where do we go from here?
- The perfect partnership – paid and organic social media
- Spotlight: The Question of Trust talks to… Martijn Groot
- The beauty of a podcast…for B2B tech brands
- The changing face of crisis comms
- 4 tips to optimise your content strategy for lead generation
- Trade versus national coverage – which is better?
- The art of brand development
- A step beyond: what’s next for crisis comms
- 6 ways Whiteoaks is deliberately different
- 7 things to expect from your PR agency
- 4 ways to make social work (harder) for your business
- 5 Steps to better PR ROI
- Delivering newsworthy comment: 5 ways to succeed at media interviews
- 5 Lessons Learnt from 20 Years in B2B PR
- Me, myself and ROI
- Does the press release still have a place in PR?
- Brand building – getting it right from the start
- Colouring across lines — why integrated marketing is better
- Social media: not just the garnish in the sustainable business growth cocktail
- Why Listening to Local Knowledge Can Make or Break Global PR Campaigns
- Keeping it creative: PR, messaging and credibility
- From physical to virtual: the impact of lockdown on campaigns and events
- Creativity – what’s the big deal?
- Measurement – It Doesn’t Have to be Complicated…
- From all angles – why social media is critical to M&A activity
- The art and science of content planning
- Results-Driven Tech PR For The Transformation Age
- Generating Leads: Proving Communications Worth with Marketing Automation
- Events part one – Content comes first: reviving the lost art of event storytelling
- Events part two – Turning an event into a prime media relations opportunity
- Events part three – Getting the most out of your social media strategy at events
- A Perfect Match: ABM and ABS – goals, benefits and challenges
- Good content is good… but why have good when you can have it all?
- Forget PR vs SEO – building better awareness online starts with quality content
- A Perfect Match: ABM and ABS – research by Whiteoaks International
- Proving its worth: anchoring digital into integrated marketing
- Tech PR for Fast-Growth Firms – What Should You Consider?
- International PR: bridging the gap between all or nothing
- There’s a better way to guarantee results from B2B Tech PR
- Unleashing the power of buyer personas and account-based marketing
- A unified force – why integrated marketing campaigns matter
- Why specialism trumps generalism in the quest for PR success
- Category: Blogs
- How to confidently build credibility in new global markets
- PR that meets private equity’s growth mindset
- Employee-ownership and the Whiteoaks ethos
- Fighting falsehoods: Strategic approaches to managing disinformation
- Why consistency is key: How a steady drumbeat of PR content fuels B2B tech growth
- Maximising media relations in Performance PR
- Bridging products and trust with thought leadership in B2B tech
- Performance PR’s impact on the sales funnel
- Can your business keep up with the latest industry trends?
- How integrated campaigns are essential to Performance PR
- Getting to know… Natalia Kaczmarek
- Getting to know… Kate Hellig
- Getting to know… Harry Lethaby
- Getting to know… Nick Wheywell
- Getting to know… Tom Baldry
- Getting to know… Calvin Suppo
- Getting to know… Hannah Graham
- Getting to know… Annabelle Tooby
- Give your socials a spring clean
- Getting to know… Zachary Harford
- Why B2B PR Needs Creative
- Getting to know… Neil Bryant
- Getting back to face-to-face basics
- What I learned planning my first media event
- Just kidding… when brands get it wrong
- Three ways to maximise exposure at an event
- P&No: the importance of communication in bad (and good) times
- 5 SEO trends you need to know in 2022
- Three tips to make your PR activity impactful
- The launch of Facebook Reels
- Why are we obsessed with social media?
- How to save energy while working from home?
- How NOT to market…especially to a marketer
- Getting to know you…with Millie Goodwin
- Are Apple repairing their mark on sustainability
- @ Work with Leo Nash
- Your guide to becoming a LinkedIn influencer
- Will digital currencies replace money?
- COP26 – The role of communications in climate change
- Raising Awareness for World Mental Health Day 10th October
- Should your B2B organisation be using TikTok?
- Four AI innovations changing the game for healthcare
- Work Experience at Whiteoaks
- What podcasts do the Oaksers recommend/listen to?
- The return of face-to-face events
- @ Work with Adam George
- What the content team have been reading, watching and listening to over the summer period
- @ Work with Ellie Nash
- How does ocean pollution really affect our lives?
- What I learnt from Nutrition and Hydration Week
- Working in creative: An insider’s view
- Hashtag etiquette: the prim and proper way to boost your social posts
- “Back in my day when I worked in PR”: Media relations in 2021
- Connecting with nature this Mental Health Awareness Week
- Restore our Earth – today and beyond
- Staff wellbeing must be at the heart
- Can retailers offer a new experience to shoppers?
- Is there still a place for April Fool’s in the era of fake news?
- Let’s talk about web design
- Who’s watching? What Netflix’s password crackdown means for streaming
- Celebrating World Book Day: The enduring impact of the written word
- The only constant in PR is change
- The new space race: Bezos’ life after Amazon
- Don’t Doomscroll your day away
- Future tech – what’s on the horizon
- What are the content creators getting up to over this unique Christmas period?
- A 2020 slogan: “You’re on mute”
- A year in review without mentioning the C-Word
- 2020 the year for change, but how has it changed social media?
- Year of the goat
- Staying safe when shopping online this Christmas
- Brands jump in for voter turnout
- When will we become cashless?
- Creativity amid crisis – my favourite comms campaigns
- Working in PR: An insider’s view
- World Mental Health Day 2020 – we’re all in this together
- What does inclusion mean to you?
- Ways for designers to stay inspired during the pandemic
- Is Instagram the ‘Reel’ deal when it comes to B2B social media marketing?
- Passive voice is not a content killer
- Hey there – this one’s for you…
- Augmented Reality: Reshaping and Revamping Online Retail
- Tradition versus progression: is new always better?
- TikTok – The rising potential of short-form video content in a changing PR landscape
- Working in PR: An insider’s view
- Growing your social media influence
- B2B creativity – not a laughing matter, or is it?
- The power of the language of lockdown
- Is your data now worth the cost of a pint?
- The importance of purpose within communication
- View from the top — the secret of success
- How do fast-growth tech companies gain a competitive advantage?
- The Lockdown Lowdown: with Zach Hodges & Anne Chianalino
- Making measurement work
- Kindness? There’s an app for that
- Life after lockdown: a socially distanced high street?
- The Lockdown Lowdown: with Suzanne Griffiths and James Kelliher
- Our technology comforts were but a distant dream 15 years ago, what will technology bring to us in the next 15?
- The Lockdown Lowdown: with Tom Addison and Jonny Kerr
- An adapted approach to PR
- Living the high life on lockdown – what the Whiteoaks writers are doing at Easter
- My tech top 5: adapting to life in lockdown
- We really are in this together
- How broadcasters are keeping us from going OTT during lockdown
- How to embrace life as a remote workforce
- A PR’s Guide to Coronavirus Crisis Communications
- Twitter storm in a teacup
- Premier League popularity: Streaming wars enters new territory
- The power of words
- How tech is building positive relationships with employees
- @ Work with Sophie Sadler, Account Manager
- Are we too dependent on technology in the workplace?
- Creative PR’s role in branding a successful B2B business
- CES 2020: Move over Mr Terminator, artificial humans are right here, right now!
- PR Trends Set to Shape the Industry in 2020
- Why we can’t leave the apostrophe for dead
- The technology paradox – are we removing the human from human resources?
- Back to the future or back to the drawing board?
- The future of shopping: AI, personalisation and magic mirrors
- Event insight: more questions than answers on the route to highways sustainability
- How to eBook: make the most of industry events
- Apple’s New Streaming Service: Plus or Minus?
- @ Work with Alex Eve
- Where now for Mark Zuckerberg and Libra?
- Keeping up with the ever-evolving English language
- Making Mental Health Awareness much more than a day in the diary
- What Happened to Thomas Cook and Forever 21?
- We’re changing tech PR…for the better
- @ Work with Georgie Wenlock
- Steering into the skid — turning a PR disaster into an opportunity
- @ Work with Amber Chawner
- Different by design: the role of branding in the changing financial services industry
- How technology has changed employee and business thinking
- Our team of Content Creators share their entertainment highlights this summer
- How do we better balance society’s ambition to have a fully connected world?
- Can original content keep Netflix on top – or is it time for a new number one to take its place?
- Powering a greener Ashes cricket series
- @ Work with Bekki Bushnell
- The London Launchpad; How PR helps AI firms enter new markets
- Talking to me? Getting language right matters, even for bots
- Wimbledon serves up AI to enhance the fan experience
- How is technology encouraging us to be more environmentally friendly?
- Facebook cashes in on the fintech space
- Dedicated writers lead to dedicated outcomes
- Four traits needed for a career in B2B Tech Public Relations & Communications
- ’A poor worker blames their tools’: is it right to blame technology for our problems?
- @ Work with Alex Sweeney
- Actively looking for a problem comes before constructing the cyber security solution
- The (Virtual) Reality of Retail Technology Trends
- @ Work with Simon Coughlin, Senior Account Director
- Can financial regulation in the UK keep up with the new wave of technological innovation?
- Surviving in Sin City – NABShow 2019
- Artificial Intelligence and its role in the Fourth Industrial Revolution
- Smarter phones for smarter lives?
- Buzzwords: a necessary evil or multiple shades of grey?
- How to make your voice stand out from the crowd
- @ Work with Hannah Buckley, Whiteoaks Content Creator
- Three things we learned at Cloud Expo Europe
- The future of fashion and beauty… it’s now
- Gaining energy: disruptors must take a fresh approach
- We’re Breaking up With the Cloud… Surprised? Find out why…
- The tech list that a lot of data professionals have been waiting for…
- Why it’s not all about the money, money, money with social media influencers
- Snow Business – how technology transformed the ‘snow day’
- Are we ready to cut the cord on paid-for TV?
- @ Work with Jo Mackenzie, Whiteoaks’ newest addition to the writing team
- Technology in business – a constant evolution
- From voice assistants to vibrators, CES puts consumers first
- @ Work – with Lauren Phillipou, Whiteoaks Junior Account Exec
- Innovating with the innovators at Fintech Connect
- Time to drop the C-bomb… What will you be doing over the Christmas and festive break?
- The data portability challenge for Regtech
- What has the Mars landing and your #marketing ambitions got in common?
- Heading to the high street this Black Friday? Don’t be fooled by festive fakes
- Fintechs and financial institutions: making potential partnerships a business reality
- How high street stores can use technology to compete with online retailers this Christmas
- Keeping up with the Oaksers – Meet Tom Addison, Business Development Executive
- What does the Autumn Budget 2018 mean for tech businesses in the UK?
- Guest blog: A Q&A with the DMA
- Why do we work in groups?
- Whiteoaks News: Social Media and Email Marketing Most Effective Communications Methods
- How your brand can stand out from the crowd during seasonal peaks
- A Perfect Match: ABM and ABS – research infographic
- The www Founder’s World Domination – what does this mean for PR and Digital Marketing?
- Guest blog: Targeted B2B marketing has never been more important
- Getting PRide back
- @ Work – with Emma Walker, Digital Account Lead
- Is the four-day working week possible?
- Retailers of all sizes can benefit from the artificial intelligence revolution
- Keeping up with the Oaksers – Meet Samantha Eastburn, Digital Account Executive
- Paging Dr. Robot…How technology has affected our health
- After A-Level results day, what does the future hold for professional PR and marketing qualifications?
- Our team recommends the books, TV shows, apps and magazines on their summer R&R lists
- Hacking through the noise around cyber-crime requires honest PR expertise
- Content with intent – finding meaning among the madness
- Whiteoaks International hired to launch new cyber security business
- Communicating by text or voice: what are our smartphones really for?
- Why Christmas always starts early for retailers, press and PRs
- Our ‘Keeping up with the Oaksers’ blog series continues with Junior Account Executive, Zachary Hodges
- How to hijack the news
- @ Work – with Charlotte Causley, Whiteoaks Account Manager
- Designed to deliver – three top tips for designing an impactful brand
- How digitally healthy are you?
- REPL Group appoints Whiteoaks International to support fast growth in retail and logistics sector
- Why are so many businesses socially awkward?
- Another one bites the dust. The Tesco Direct closure proves nothing does Amazon like Amazon
- The Great British Face-Off
- Retail Business Technology Expo 2018 – our report
- Whiteoaks News: Number one technology agency outside of London
- @ Work —with Jordan Aylward, Whiteoaks Digital Content Creator
- Stranger things do happen: how has a British 14-year-old made the TIME 100 list?
- Six ways for retailers to enhance employee engagement with technology
- Regarding Retail: What the Tech?
- JD Wetherspoon leaves all social media platforms: analysis
- Whiteoaks News: Agency celebrates 25th birthday year and enters a new era
- Technology caused a decline in personalised retail experiences in the ‘50s. What if it can revitalise customer experience in 2018?
- How businesses are preparing to tackle tomorrow’s world
- Whiteoaks News: Apprenticeships pave the way for UK’s future business leaders
- Technology – A positive or negative?
- GDPR – the chance for marketers to close the gap between consumer expectation and reality
- Understand your impact – that’s the best measurement of PR
- Keeping Up With The Oaksers – Meet Bekki Bushnell, Senior Account Executive
- The internet has created an environment for fake news – the PR industry must fight back
- InterSystems appoints The Whiteoaks Consultancy to launch new data platform to the financial services market
- Wilson, I’m sorry! PR must not be an island.
- Keeping Up with The Oaksers – Courtney Heron, Junior Account Executive
- Why media relations is a full time job
- Almost 25 – and there’s still so much more to do…
- The ‘rise of the robots’ – why it’s not all bad news
- #WOinsights Twitter chat round-up: How can PR support sales?
- Keeping Up with The Oaksers – Emily Fishburn, Junior Account Executive
- Six technology trends that will shape the world in 2018
- Thought leadership in the B2B marketing mix – does it still resonate?
- The real questions marketers should be asking at the start of each year…
- Will the UK tech boom continue?
- 3 New Year’s Resolutions for B2B tech companies in 2018
- Thinking about the global PR picture
- How AI will impact the PR industry in 2018 and beyond
- What contented content creators do at Christmas
- Keeping Up With The Oaksers – Simon Moss, Business Development and Marketing Manager
- The lost art of copywriting in PR – and why it remains immensely important
- Are you listening?
- Keeping Up With The Oaksers – Ollie Horsley, Content Creator
- What makes a great Christmas campaign?
- Is social out to break you or make you?
- Sprout Agency Partner Day 2017
- What does AI mean for the workforce?
- Keeping up with the Oaksers – Jonny Kerr, PR and Marketing Intern
- Keep calm and plan your crisis comms
- A Better Way – The Key to International PR Success
- Top tips for international PR – the third way
- How to write impactful copy
- The benefits of social listening
- How to run a successful media event
- Creativity that delivers
- Back to school – How to write a B2B technology press release
- Location, location, location
- Feeding the sales machine
- Are buzzwords killing storytelling in PR?
- Keeping Up With The Oaksers – Suzanne Griffiths, Managing Director
- Influencer Marketing – Where is it going?
- How should a fast-growth company approach PR?
- 5 tips for getting PR basics right
- Why is measurement important when it comes to PR?
- PR Strategy Should Not Be Made Complicated By Idiots
- Storytelling in PR must have a purpose
- VR – what’s next for the tech revolution?
- Is the art of communication dead?
- Alexa, are you listening?
- The Whiteoaks Consultancy appoints Andrew Marsden to board
- The Whiteoaks Consultancy announces partnership with Zadro
- Category: Case Studies
- Category: Coverage
- Category: eBooks
- Category: News
- Category: Podcasts
- Category: Research
- Category: Uncategorised
- Category: Video
Gated Posts
Work
Services
Testimonials
- Andrew Carr, Managing Director, Camwood
- Alice Namtvedt, Marketer, Visma | Onguard
- Gareth Jones, Head of Marketing, Bridewell
- Cara Bainton, Marketing Manager, InterSystems UKI Copy
- Net Promoter Score 2023
- Ryan Hudson, Marketing Content Manager, Apogee
- Martijn Groot, VP Marketing and Strategy, Alveo Technology
- Alison Brattle, Marketing Programmes Manager, InterSystems
- Dom Gryszan, Director of Marketing, Apogee
- Anna Holden, Marketing Manager, Merapar
- Tanja Säde, Head Of Global Marketing and Communications, Visual Components
- Andy Peart, Marketing Director, Causeway
- Chrissie Jamieson, VP Marketing, GainPro
- Samuel Kellet, Head of Brand and Content, ROI Hunter
- Stephen Kines, COO, Goldilock
- Helen Billingham, Senior PR & Social Media Manager, Enghouse Interactive
- Charlie Kahn, Bridewell
- Key role & supportive
- press relations & creative thinking
- Attention to detail & part of our team
- Client win - Sympa
- Andy Peart, Marketing Director, Yotta
- Dom Gryszan, Director of Marketing, Apogee Corporation
- Nicola Ashley, Global Head of Marketing, VoCoVo
- Anna Holden, Marketing Manager, Merapar
- Kate Kennedy, Senior Manager, Data Platform Marketing, InterSystems
- Cara Bainton, Marketing Manager, InterSystems UKI
- An excellent agency
- Whiteoaks is thorough
- Whiteoaks is easy to work with
- I prefer working with Whiteoaks
- Key role in business
- Andrew Carr, Managing Director, Camwood
- Client win - Deposco
- Net Promoter Score
- Service satisfaction
- B2B Marketing UK Agencies Benchmarking Report 2023
- Russell Faulkner, Marketing and Propositions Manager - Liberata
- Liesl Leary-Perez, VP, Corporate Marketing, Hubilo
- Client win - Secure Code Warrior
- Client win - Kognitiv Spark
- Client win - Apogee Corporation
- Harriët Bosschaart, Senior Marketeer, Visma | Onguard
- Maria Kekic, Marketing and Community Engagement Manager at Happence
- Andy McNab, VP EMEA at Fanplayr
- Martijn Groot, VP Marketing & Strategy, Alveo - Insights
- Andy McNab, VP EMEA, Fanplayr
- Emily Richards, Marketing Manager, Delaware - Homepage
- Nick Hinds, Global Head of Marketing and Communications, Fraedom - Homepage
- Dorota Bouskela, Senior Marcoms Manager at ATEME - Homepage
- Supporting business objectives & growth aspirations
- PR, creative, content and social services
- Responsive & flexible
- Account management
- Client satisfaction
- Strategic direction and creative consultancy
- A focus on staff development
- Excellent client retention
- Sharon Batchelor, Marketing Manager, Yotta - Homepage
- Alan Stewart-Brown, VP of Sales EMEA, Opengear
- David Pearson, Past Master, Worshipful Company of Marketors:
- Nick Hinds, Global Head of Marketing and Communications, Fraedom
- Emily Richards, Marketing Manager, Delaware
- Andy McNab, VP EMEA, Fanplayr - Homepage
- Martijn Groot, VP Marketing & Strategy, Alveo - Digital & Social
- Cara Bainton, Marketing Programmes Manager, InterSystems UK
- Cara Bainton, Marketing Programmes Manager, InterSystems UK -BLK
- Dorota Bouskela, Corporate Marketing Project Manager at ATEME
- Peter Eyre, Managing Director at Vevox
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Vacancies